tag:blogger.com,1999:blog-89056510813126812442024-03-19T05:22:48.069-04:00Law Firm Marketing Consultant | SEO Specialist Law Firm Internet Marketing Consultant, Lawyer Marketing Law Firm Search Engine Optimization (SEO) news, information and blogging for lawyers, law firms and attorneys - from the SEO Consultant Firm - Leaders on lawyer search engine optimization (SEO)Unknownnoreply@blogger.comBlogger217125tag:blogger.com,1999:blog-8905651081312681244.post-40480344015025409102016-05-23T13:06:00.000-04:002016-05-23T13:06:01.016-04:00Will the ABA's decision unintentionally hurt attorneys while helping companies like legalzoom? Retired United States Magistrate Judge John Facciola recently stated that <strong>83% of Americans never talk to a lawyer to help them with a legal problem</strong>.
Findings also indicate that consumers were more positive
about online legal services (like LegalZoom) with 40% saying they
would use them if they were cheaper than a traditional law firm and a 1/3 of consumers said they would be prepared to represent themselves
in court in an employment dispute, divorce, or personal injury case if
it was cheaper. <a href="https://www.linkedin.com/pulse/aba-change-model-rule-54-private-equity-ownership-now-dustin-ruge?">Read the complete article here...</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXfpq_TVse-Xjn34S2aFutJjwxHxbFW7X24PxfFjM8J0UtqqaoAfX3lL9kovFuycoLSHYevbwfmcf1fGv4aYF7PFNfII-HHDr01XPq6vGXNFE-XRy0b5H72xJRWdKH0FxyoLH0J2DBwafs/s1600/Alternative_Business_Structures.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Alternative Business Structures" border="0" height="363" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXfpq_TVse-Xjn34S2aFutJjwxHxbFW7X24PxfFjM8J0UtqqaoAfX3lL9kovFuycoLSHYevbwfmcf1fGv4aYF7PFNfII-HHDr01XPq6vGXNFE-XRy0b5H72xJRWdKH0FxyoLH0J2DBwafs/s640/Alternative_Business_Structures.png" title="Alternative Business Structures" width="640" /></a></div>
<br />Unknownnoreply@blogger.com157tag:blogger.com,1999:blog-8905651081312681244.post-21493348880436273192016-02-09T17:25:00.001-05:002016-02-09T17:25:21.482-05:00Dustin Ruge speaking on Digitial Marketing trends in 2016 - National Trial Lawyers Summit 2016<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxSQfQU56Ch4vh7lXCEGhpB9IN0dpErTblNRPC7qy8F1X6_m5JIK8r2QvlyB94j2e9QHoEIctZXz9-U1i1iajVUnNfiBuODTgVYH2t8jVY4YPCe3BsrKLphX5pFDq0zrLALxwIVwm0mpph/s1600/NTL_2016_2.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Dustin Ruge Digital Marketing" border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxSQfQU56Ch4vh7lXCEGhpB9IN0dpErTblNRPC7qy8F1X6_m5JIK8r2QvlyB94j2e9QHoEIctZXz9-U1i1iajVUnNfiBuODTgVYH2t8jVY4YPCe3BsrKLphX5pFDq0zrLALxwIVwm0mpph/s320/NTL_2016_2.JPG" title="Dustin Ruge Digital Marketing" width="320" /></a><b>Details Link: </b>http://www.thesuccessfulsalesmanager.com/2016/02/dustin-ruge-keynote-on-digital.html<br />
<b><br /></b>
<b>Location:</b> Loews Miami Beach Hotel<br />
<br />
Time: Tuesday, February 9th Unknownnoreply@blogger.com210tag:blogger.com,1999:blog-8905651081312681244.post-62109856434366637342016-01-04T18:10:00.001-05:002016-01-04T18:10:30.809-05:00Are Hoverboards the next big mass tort lawsuit for 2016? <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5ixk56MvW4KvN0mrJyL0USUOChbS_Cj6EjLelOi0s_ojY3BCwPwoXuWQbWcLihV7uQ6FSybTfmPPtvfUizkKCdMiTxK0te8mtMElxHx3WJCEQ1ye3aCpoU9tVtC5SBcFxUf52owhamUpz/s1600/Hoverboard_Mike_Tyson.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Mike Tyson Hoverboard Fall" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5ixk56MvW4KvN0mrJyL0USUOChbS_Cj6EjLelOi0s_ojY3BCwPwoXuWQbWcLihV7uQ6FSybTfmPPtvfUizkKCdMiTxK0te8mtMElxHx3WJCEQ1ye3aCpoU9tVtC5SBcFxUf52owhamUpz/s320/Hoverboard_Mike_Tyson.jpg" title="Mike Tyson Hoverboard Fall" width="220" /></a>The now famous hoverboard, one of 2015's hottest Christmas gifts has just become even hotter...in legal circles. As linked below, a growing number of accidents ranging from personal injuries to house-fires are linked back to this new device and many attorneys are now taking note. Is this the next big mass tort of 2016? <br />
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<br />
http://money.cnn.com/2015/12/30/technology/hoverboard-lawsuits/index.html<br />
<br />
http://kxan.com/2016/01/01/hoverboard-injuries-spike-after-christmas/<br />
<br />
http://www.nbcdfw.com/news/local/Hoverboard-Crashes-Send-Injured-Riders-to-Texas-Hospital-364031401.html <br />
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<a href="https://www.google.com/?gws_rd=ssl#q=hoverboard+injuries&tbm=nws">Other breaking new on Hoverboard injuries...</a><br />
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#hoverboard #hoverboardaccidents #hoverboardlawsuit #miketysonUnknownnoreply@blogger.com480tag:blogger.com,1999:blog-8905651081312681244.post-29689576773034750002015-12-23T11:33:00.001-05:002015-12-23T11:33:32.605-05:00Estate Planning: What the new interest rate hikes can mean for your clients...<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg92kAsq_foQLgzgtAp3CU_XblkOqLzEsmBGC-2eK8MYcaBirZmKZKKKbJwldfNC8DKpaHgMR4BMboDwnxu-X2nKikOyCtntfZHuTSg-spl4ekeOmktMm9qT_n_1DHUn_y_Bx6pdwlHz7ro/s1600/estate-planning.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg92kAsq_foQLgzgtAp3CU_XblkOqLzEsmBGC-2eK8MYcaBirZmKZKKKbJwldfNC8DKpaHgMR4BMboDwnxu-X2nKikOyCtntfZHuTSg-spl4ekeOmktMm9qT_n_1DHUn_y_Bx6pdwlHz7ro/s320/estate-planning.jpg" width="320" /></a>The Fed has raised interest rates for the first time in nearly a decade. How could these changes effect your estate planning practice? <br />
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Read more: http://www.wsj.com/articles/estate-planning-how-to-adjust-to-rising-rates-1450866602<br />
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#estateplanning <br />
<br />Unknownnoreply@blogger.com82tag:blogger.com,1999:blog-8905651081312681244.post-69078031864347391142015-11-09T11:23:00.001-05:002015-11-09T11:23:34.908-05:00In as little as 8 years, your smartphone has now replaced...<a href="https://www.linkedin.com/pulse/how-your-smartphone-changing-world-dustin-ruge">Read more here...</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_q5FwCtxra9FHWtNFAt5fcL64krgPtsPxkdIyu5P4ld6hwqksw8uS_MnbQx9EaCUAv5azYUjszqg6SADzOIYnquXtxNR__We9U9_O5m3hyphenhyphenPTdZzKWfWXrrAnAkajrylvS2oaFpIus7XN3/s1600/Smart_Phone_Sales_Marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_q5FwCtxra9FHWtNFAt5fcL64krgPtsPxkdIyu5P4ld6hwqksw8uS_MnbQx9EaCUAv5azYUjszqg6SADzOIYnquXtxNR__We9U9_O5m3hyphenhyphenPTdZzKWfWXrrAnAkajrylvS2oaFpIus7XN3/s400/Smart_Phone_Sales_Marketing.jpg" width="382" /></a></div>
<br />Unknownnoreply@blogger.com26tag:blogger.com,1999:blog-8905651081312681244.post-91604546601059051392015-09-08T21:41:00.001-04:002015-09-08T21:41:19.641-04:00Upcoming Wyoming Bar Association CLE's: September 9th, 2015 (Jackson Hole Wyoming)Please join us for the upcoming CLE's hosted by the Wyoming Bar Association.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg352yqmTVtGCFzI-zukh_217QDPVsrEriZFzkQguaSAIHGST1op1oBq0W0a_SAJypahyVeyJt5vCH7eYP7B0AhY0gFwc4zKZbNin5x0DGZ6JOUl1Xa3_98yIXfA0OwZmtGSjRHNvh2HkQ_/s1600/WyBar_logo_CLE.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg352yqmTVtGCFzI-zukh_217QDPVsrEriZFzkQguaSAIHGST1op1oBq0W0a_SAJypahyVeyJt5vCH7eYP7B0AhY0gFwc4zKZbNin5x0DGZ6JOUl1Xa3_98yIXfA0OwZmtGSjRHNvh2HkQ_/s1600/WyBar_logo_CLE.gif" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiao093DIC6b7V4NXM2cEmQu5yZ5aw9xZBePTnv2RUtiIACfD4qmO44HoKak9TvITdrdzz0Y9C3JQ2UYg_ZRZ50M8CyaU3ZfHGxeaprJQuHhqV2UHg9D8n3HYbiK03GDVqu0UWY7j30OKRo/s1600/WyBar_logo.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><br />
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<b>Faculty Speaker</b>: <a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html">Dustin Ruge </a><br />
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<b>CLE Credits:</b> 4 (total)<br />
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<b>Times:</b><br />
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<a href="https://www.wyomingbar.org/for-lawyers/events/programs/?event=15#">Social Media for Attorneys</a><br />
<table><tbody>
<tr><td>9:45 AM - 10:45 AM (1 Credit)</td><td><br /></td><td><br /></td><td><br /></td><td><br /></td><td><br /></td><td><br /></td><td><br /></td></tr>
</tbody></table>
<br />
<a href="https://www.wyomingbar.org/for-lawyers/events/programs/?event=15#">Time for a Makeover? Attorney Brand Management</a><br />
11:00 AM - 12:00 PM (1 Credit) <br />
<br />
<a href="https://www.wyomingbar.org/for-lawyers/events/programs/?event=15#">Attorney Marketing on the Internet</a><br />
1:30 PM - 2:30 PM (1 Credit) <br />
<br />
<a href="https://www.wyomingbar.org/for-lawyers/events/programs/?event=15#">LinkedIn Networking for Attorneys</a><br />
2:45 PM - 3:45 PM (1 Credit) <br />
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<br />
<b>Location:</b> <span class="org">Snow King Hotel</span>
<br />
<br />
<address>
400 East Snow King Avenue<br />
Jackson, WY 83001</address>
<br />
<b>To Register</b>: https://www.wyomingbar.org/for-lawyers/events/programs/?event=15# <br />
<br />
#cle #lawyermarketing #wybar
Unknownnoreply@blogger.com21tag:blogger.com,1999:blog-8905651081312681244.post-51580077182391415822015-07-21T15:59:00.002-04:002015-07-21T19:48:49.626-04:00Dustin Ruge Speaking at the NACDL Annual Meeting, Friday, July 24th, 2015<!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
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<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
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/* Style Definitions */
table.MsoNormalTable
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mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
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mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:8.0pt;
mso-para-margin-left:0in;
line-height:107%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Dustin Ruge will be speaking at the National Association of
Criminal Defense Lawyers (NACDL) Annual Meeting on the <b>Top 5 Marketing Facts
Every Attorney Should Know</b> on July 24th @ 12 noon. Presentation will be live
and available via webcast.<br />
<br />
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<![endif]--><b><span style="color: #0070c0; font-family: "Arial",sans-serif; font-size: 9.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><a href="http://www.nacdl.org/Annual/"><span style="mso-bidi-font-family: Arial;">http://www.nacdl.org/Annual/</span></a></span></b></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">Date
& Time: </span></b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">Friday,
July 24th at 12 noon<b> </b><br />
<br />
<b>Location:</b> </span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Westin Denver Downtown Hotel in Denver, CO</span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";"><br />
<br />
<b>Faculty:</b> <a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html"><span style="color: blue;">Dustin Ruge </span></a><br />
<br />
<br />
#cle #socialmedia #lawyermarketing #nacdl #criminaldefense</span></div>
Unknownnoreply@blogger.com26tag:blogger.com,1999:blog-8905651081312681244.post-46294612411153246312015-05-20T05:00:00.000-04:002015-05-20T11:04:40.683-04:00The Fate Of The Law School Class of 2010A <a href="http://www.nytimes.com/2015/04/27/business/dealbook/burdened-with-debt-law-school-graduates-struggle-in-job-market.html?smid=fb-nytimes&smtyp=pay&smvar=mapkwra&kwp_0=16410&_r=0">recent article in the New York Times</a> chronicled the outcome of the 52,488 law school graduates from the 2010 graduating class. With changes in the legal market and joining the supply of 1.2 million attorneys in US, many ended up here...<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0Iubjrd-5x6ljqxFCsU28DnDuwVC2hsfHzHEmA0DgMWBjkXn1wcHBKTUuMbrFXpvTsfzDaW55FdRDwIU0YocD0M900FrgNx2WpYZzn4P_v2O2ASOngK9ifWAkP5dhJheCTmA475lOwRIM/s1600/Debt_Quote.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0Iubjrd-5x6ljqxFCsU28DnDuwVC2hsfHzHEmA0DgMWBjkXn1wcHBKTUuMbrFXpvTsfzDaW55FdRDwIU0YocD0M900FrgNx2WpYZzn4P_v2O2ASOngK9ifWAkP5dhJheCTmA475lOwRIM/s200/Debt_Quote.png" width="200" /></a><br />
<ul>
<li><u><b>Only 40%</b></u> are now working in law firms compared to 60% in 2000</li>
</ul>
<ul>
<li><b>85%</b> of law school graduates have taken out some type of <b>student loans</b> </li>
</ul>
<b></b><br />
<ul>
<li>The average outstanding <b>student loans range from $77K - $112K</b> </li>
</ul>
<ul>
<li>Many of the graduates who are practicing law have <b>started their own practices</b> due largely to the lack of jobs at larger law firms </li>
</ul>
All of this should be eye-opening for a number of reasons including:<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizepRbMPwIiTF_cDZl_Ou3XbTprViE9DF7N6sTd2CGXRp5bGIz64QIk13G5WyhoGhyphenhyphenjDFCUqktDQ3tbCbfAcmAF-5FjbmZ9AYPzRSeiH8KMTpErZXkjYEHWaVlU4pydvGC5eKeXZmBNSdd/s1600/Law_Graduates.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizepRbMPwIiTF_cDZl_Ou3XbTprViE9DF7N6sTd2CGXRp5bGIz64QIk13G5WyhoGhyphenhyphenjDFCUqktDQ3tbCbfAcmAF-5FjbmZ9AYPzRSeiH8KMTpErZXkjYEHWaVlU4pydvGC5eKeXZmBNSdd/s1600/Law_Graduates.jpg" /></a></div>
<ol>
<li>The business of law is going through a transformation as is ripe for future disruptions such as private funding and equity ownership. </li>
<li>Many of the younger attorneys joining the market tend to be much more technologically savvy and are more inclined to advertise and compete for business online. </li>
<li>The amount of student debt carried by many of these attorneys can create higher levels of burden on them and their potential for free mobility in the market place. </li>
<li>Many of the practice areas they tend to start out in as solo's are in criminal defense and family law- creating even higher levels of competition in these already competitive practice areas. </li>
</ol>
<br />
#lawyermarketing #lawschool #debt #law #lawschool Unknownnoreply@blogger.com9tag:blogger.com,1999:blog-8905651081312681244.post-75489447441947290302015-03-24T11:42:00.001-04:002015-03-24T11:42:45.512-04:00Is your website costing you business? <br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggIknJNCJRQksy9diSP60kBq44bPAgw8vFmhjqxoaCX8NZrWyEpZX3z1Grrn1M0H3rxinRDOfx9MPiBdQoFgX92OL7eB-n3i9i0vcvLXe5rOC8hIePTWVV2E_AmMdg3mz5K9MbxLx0r6zH/s1600/money-down-drain.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggIknJNCJRQksy9diSP60kBq44bPAgw8vFmhjqxoaCX8NZrWyEpZX3z1Grrn1M0H3rxinRDOfx9MPiBdQoFgX92OL7eB-n3i9i0vcvLXe5rOC8hIePTWVV2E_AmMdg3mz5K9MbxLx0r6zH/s1600/money-down-drain.jpg" height="182" width="320" /></a>Attorneys often ask how consumers view them, how they search for them online, and how they can best position themselves for maximum consumer exposure and results.<br />
<br />
But what about other attorneys?<br />
<br />
Many attorneys I have worked with over the years claim to get some of their best clients and cases from other attorneys. Moreover, some of the best attorney referral sources are from other attorneys.<br />
<br />
So what are attorneys doing to better market and position themselves to other attorneys and more importantly, what are other attorneys looking for in other attorneys and why? A recent in-house counsel report helps to shed light on this issue and how you as an attorney can take advantage of it. <br />
<br />
<b><a href="https://www.linkedin.com/pulse/your-law-firms-website-costing-you-business-dustin-ruge">Click Here To Read More...</a></b><br />
<br />
#lawyermarketing #referral #attorney #lawyer #website #conversionsUnknownnoreply@blogger.com46tag:blogger.com,1999:blog-8905651081312681244.post-69584798337986218062015-03-16T13:32:00.003-04:002015-03-16T13:32:57.001-04:00Is Your Law Firm Ready for April 21? April 21, 2015 could be a defining moment for your law firm. Why? Because Google is planning on telling the whole world (through their own search results) whether or not your online marketing in <br />
mobile ready or not.<br />
<br />
On average 30% of people (and growing) will access an attorney website each day through mobile devices. Moreover, attorneys who advertise to the Hispanic community could take an even bigger hit. On April 21st Google has announced that this can all change...especially for those who are not prepared and for those who are fortune enough to benefit from it. <br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggqrPey5JDizXesQB-tZ7OC4hQf0quym7pJPZ4SCJjNtDNp1msOw9Id8uBTeJM1BiUz-hsdO68aNk8ugLmADyfi6bBKrgmDIaSH4mKj3lR__gD3MjGkHM-DbLkYXaLtUq-JqbdpHo4jjPl/s1600/Mobile_Penalty1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggqrPey5JDizXesQB-tZ7OC4hQf0quym7pJPZ4SCJjNtDNp1msOw9Id8uBTeJM1BiUz-hsdO68aNk8ugLmADyfi6bBKrgmDIaSH4mKj3lR__gD3MjGkHM-DbLkYXaLtUq-JqbdpHo4jjPl/s1600/Mobile_Penalty1.jpg" height="228" width="400" /></a><br />
<b>Are you ready? </b><br />
<br />
<b><a href="https://www.linkedin.com/pulse/what-april-21st-could-mean-your-law-firm-dustin-ruge">Click Here To Read More...</a></b><br />
<br />
<br />
#lawyermarketing #attorney #lawyer #mobile #seo Unknownnoreply@blogger.com10tag:blogger.com,1999:blog-8905651081312681244.post-17666391990641830042015-03-03T18:29:00.002-05:002015-03-03T18:34:01.627-05:00AZ Bar Association CLE: Attorney Marketing On The Internet (Wed March 4th @ 12 noon) 1 CLE CreditPlease join us for the upcoming CLE on Attorney Marketing On The Internet hosted by the Arizona Bar Association.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCqnRe8T_12UtVkm_Lq8tUBLvUE0tRCi8DeIgicYf6qNml4LCAB5UW_cVRWRVeJXtIWxFQJewaJAhhWf1akBarZaO4BUq-wIoE4x9AfIR_s2D_0KZuwQRBXEnnin1I7yOsMPfZbU-ZWR2u/s1600/DustinRuge_AZBar_Speach.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCqnRe8T_12UtVkm_Lq8tUBLvUE0tRCi8DeIgicYf6qNml4LCAB5UW_cVRWRVeJXtIWxFQJewaJAhhWf1akBarZaO4BUq-wIoE4x9AfIR_s2D_0KZuwQRBXEnnin1I7yOsMPfZbU-ZWR2u/s1600/DustinRuge_AZBar_Speach.JPG" height="240" width="320" /></a></div>
<br />
<br />
<b>Faculty Speaker</b>: <a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html">Dustin Ruge </a><br />
<br />
<b>CLE Credits:</b> 1<br />
<br />
<b>Time:</b> 12-1pm<br />
<br />
<b>Location:</b> <span class="org">State Bar of Arizona</span>
<br />
<address>
4201 N. 24th Street, Suite 100<br />
Phoenix, AZ 85016-6266
</address>
<br />
<b>To Register</b>: <a href="https://azbar.inreachce.com/Details?groupId=ba54e60d-c9d0-43cb-97b5-c3b2ce1efd64">https://azbar.inreachce.com/Details?groupId=ba54e60d-c9d0-43cb-97b5-c3b2ce1efd64 </a><br />
<br />
#cle #lawyermarketing #azbar Unknownnoreply@blogger.com6tag:blogger.com,1999:blog-8905651081312681244.post-763921495499053342015-01-23T10:44:00.001-05:002015-01-23T10:44:50.433-05:00Is The Internet Really Dying? Many Say Yes<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2KVHEo4kHVN3e-6xNAOQPZHOpcYZ6RtEalZX0w5FMsTNf4WbDeverSTiDiCzRZxjvUft8Qepw5x5WiHy6KH4k0KRdWhtVHhsYuHy2oGHdvNobgRvMG6KlQHC866e5AhCbzLBzjRqLsIZS/s1600/Web_Dying.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2KVHEo4kHVN3e-6xNAOQPZHOpcYZ6RtEalZX0w5FMsTNf4WbDeverSTiDiCzRZxjvUft8Qepw5x5WiHy6KH4k0KRdWhtVHhsYuHy2oGHdvNobgRvMG6KlQHC866e5AhCbzLBzjRqLsIZS/s1600/Web_Dying.jpg" height="332" width="400" /></a>Yesterday we heard <a href="http://www.hollywoodreporter.com/news/google-chairman-eric-schmidt-internet-765989">some
pearls of wisdom out of Davos</a> from the Chairman of Google, Eric Schmidt</div>
who
proclaimed that “…the internet will disappear.” To many of us who work in the
industry of internet marketing, this should come as no surprise…but to most it
still is. <br />
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<br /></div>
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In November of 2014, an <a href="http://www.wsj.com/articles/the-web-is-dying-apps-are-killing-it-1416169934">article
in the Wall Street Journal</a> entitled “The Web Is Dying; Apps Are Killing It” was published after <a href="http://www.seolawyermarketing.com/search?q=mobile">many
prognostications dating back a number of years now</a> that mobile is transforming
the internet landscape. Additionally, many industry experts now predict that the
number of people accessing websites in 2015 from mobile devices will exceed
those who access them by PC. Why is this important? Because most websites in
use today were not designed for mobile access. </div>
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<br /></div>
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But then again, neither was the web. </div>
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<br /></div>
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Many product innovators talk about the point of inflection in
which products and industries hit their peak growth and then decline. So has the web
and the internet as we know it today hit the point of inflection? More
importantly, what forms of information and access will now replace it? </div>
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<br /></div>
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Here is what I do know: the growth of the internet without the
simultaneous growth in access points (personal PC’s) was not possible. The
growth of personal computing enabled the internet to grow and flourish but the
sales of personal computers is now in decline - being replaced by mobile
devices. Anybody who has ever tried to access and use the internet on a mobile
device which is a mere fraction of the size of a 1024 X 768 resolution computer screen
knows the limitations this now presents. Additionally, mobile now enables and utilizes something else a PC could never do: your location at any one time. This is what has help lead to alternative
search applications we now refer to as “Apps.” </div>
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<br /></div>
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How have Apps changed the game? We know from the
aforementioned Wall Street Journal article that 85% of smart phone users spend
their smart phone time on Apps while only 14% of their time is spent on the
web. It doesn’t take a rocket scientist to visit any school, restaurant and bar
to notice how pervasive the amount of time people now spend on smart phones
truly is. </div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">So here is the
million dollar question: what will replace the internet?<span style="mso-spacerun: yes;"> </span></b></div>
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<br /></div>
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First off, nobody knows the answer to this question and if
they think they do, well, they don’t. We may not be able to predict the future
but we can look at trends and see the following:</div>
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<br /></div>
<ul>
<li>Apps are beginning of the next evolution of virtual
productivity. <a href="https://www.linkedin.com/pulse/20141030155937-260457-does-my-business-need-an-app?">As
I have previously written</a>, Apps are revolutionary in how they enable and
improve processes in our everyday lives and the impacts are pervasive. Uber for
example, which was in large part enabled by the Uber App is now helping to <a href="http://www.nytimes.com/2014/11/02/fashion/how-uber-is-changing-night-life-in-los-angeles.html?_r=0">transform
the nightlife and revitalization of downtown LA</a>. </li>
</ul>
<br /><ul>
<li>The days of the website are dying along with the web. Will
websites every completely go away? Not likely. But what will change is how
websites are used and their overall importance in internet marketing. Far too
many brand plays are now being made into the web for people to only trust one
source of information – namely your own website. Decisions made online are
increasingly non-linear and involve multiple information points and citations.
Moreover, smart phone access is leading to increasing levels of alternative
search vehicles and away from major search engines which were the mainstay of
websites. </li>
</ul>
<ul>
<li><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLqH-GEbAhPIS7qtDMC8GCFCwHW8kAjsIBC0xJopu9LIT_k2PaUXZ-DlsfbK0BnK-6SRtNKme_22fWEUwS_9UfBJFoz3ZSn_2jgOZwEWPdx7fcgqzM2TdklS6WH157VZwJ7IyqqP7iUHi6/s1600/mobile-apps2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLqH-GEbAhPIS7qtDMC8GCFCwHW8kAjsIBC0xJopu9LIT_k2PaUXZ-DlsfbK0BnK-6SRtNKme_22fWEUwS_9UfBJFoz3ZSn_2jgOZwEWPdx7fcgqzM2TdklS6WH157VZwJ7IyqqP7iUHi6/s1600/mobile-apps2.jpg" height="320" width="251" /></a>Google’s biggest threat is mobile – which is likely why they
are trying to roll-out high-speed fiber networks and now <a href="http://www.wsj.com/articles/google-to-sell-wireless-service-in-deals-with-sprint-t-mobile-1421887967?">mobile
wireless services to their customers</a>. Google understands what ultimately enabled
the web (and their initial meteoric growth) and how losing that enablement
threatens all of the advertising revenue they receive from businesses who
advertise on their sustained search volume that the web provides. </li>
</ul>
<br /><ul>
<li>Your brand is no longer your website alone that you control
but increasingly every web property that gives visibility to your brand that
you largely do not. <a href="http://www.seolawyermarketing.com/2012/04/new-nielsen-study-70-of-people-trust.html">People
now trust third party sources and reviews</a> <a href="http://www.seolawyermarketing.com/2012/04/new-nielsen-study-70-of-people-trust.html">about
you</a> – even from nameless, faceless people on the web. This is what helped enable
companies like Amazon.com to sell books and YELP to sell advertising. Search
and trust on the web is no longer linear but involves multiple decision points
all of which increasingly lead to action or inaction. How much inaction? Recent
studies have shown that <a href="http://en.wikipedia.org/wiki/Reputation_management">45% of consumers have
found something online that caused them NOT to do business with someone</a> and
most of this came from third-party brand sources. </li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In conclusion, yes, the web and the internet as we know it
is indeed going through a major innovation transformation led largely by the
change in access enablement from the personal PC to smart phones. Some will
call this the death of the web or the disappearance of the internet – all of
which makes for great headlines. What they don’t tell you is how quickly this
death is coming and what it will be replaced with but we do know this for
certain: it is coming and faster than anybody thought…</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
#lawyermarketing #apps #mobile #branding #internet #web </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0fwjY-ynNrbkGQyKIoAH34KvfQknM14VK6lINQEjgJX-popU06YI_mNF6-vqZAakB_a95-ZOKpoOSJGJYyd6p0lPMGyHtx0HyKcKzkkYuz7PhXxIwg2UmDxKfvMzl-9p2lpr5oTmW22fP/s1600/App_Legal1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Legal Apps" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0fwjY-ynNrbkGQyKIoAH34KvfQknM14VK6lINQEjgJX-popU06YI_mNF6-vqZAakB_a95-ZOKpoOSJGJYyd6p0lPMGyHtx0HyKcKzkkYuz7PhXxIwg2UmDxKfvMzl-9p2lpr5oTmW22fP/s1600/App_Legal1.jpg" height="320" title="Legal Apps" width="173" /></a><span style="font-size: small;">A growing number of attorneys and law firms that I work and
meet with are asking the same question: <b>Do I need an App for my practice?</b> When
asked I always ask them 3 simple Questions:</span></div>
<span style="font-size: small;">
</span><br />
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<br /></div>
<span style="font-size: small;">
</span><br />
<ol>
<li><span style="font-size: small;"><b>WHY</b> would their clients want to download their APP? </span></li>
<li><span style="font-size: small;"><b>HOW</b> would your App make your client engagements better and
more efficient <b>FOR YOUR CLIENTS?</b></span></li>
<li><span style="font-size: small;"><b>HOW REPEATABLE</b> are the engagements with your clients and <b>HOW
OFTEN</b> do they take place? </span></li>
</ol>
<span style="font-size: small;">
</span><br />
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<br /></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;">As you can imagine, most attorneys are not fully prepared to
answer these questions and therefore would be advised NOT to build an APP for
their practice until then they are. There are some <b>key considerations that every attorney</b> and business owner must evaluate
in order to understand how Apps can benefit their business. <b><a href="https://www.linkedin.com/pulse/article/20141030155937-260457-does-my-business-need-an-app?"><u><span style="background: none repeat scroll 0% 0% yellow;">Click here to read on and find out what they are…</span></u></a></b></span></div>
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<br /></div>
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<span style="font-size: small;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">#lawyermarketing #mobile #apps #legalapps </span></span><u><span style="background: none repeat scroll 0% 0% yellow;"> </span></u></span></div>
Unknownnoreply@blogger.com15tag:blogger.com,1999:blog-8905651081312681244.post-34092614917419080822014-10-27T16:45:00.003-04:002014-10-27T16:45:48.219-04:00Dustin Ruge Presentation: Emerging Technologies & Trends In Attorney Marketing (Colorado Bar Association) Dustin Ruge will be speaking at the Colorado Bar Association Technology Expo on
emerging technologies and trends in attorney marketing on October 27th <br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs3vlAzGyKn7udrVEzcyRgdLtMiqM7miXyaNWsjegTZXLpu7A6bldMRUJH1ihTisE6WgduEvflbSETV87RVz2pfgeu47PEpXD_IA_uKkEhq5LCZzsbQ4EWlSEn9PNbkjhDl0pDd1TU70hG/s1600/brand_quote.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><br />For more information and registration: <a href="https://www.eventbrite.com/e/2014-colorado-legal-technology-expo-registration-12683082441">Click Here</a><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcJ0DO9pDcdB1gD4qh6FuQD7FTGqORNS8UHwkUXZaE1S7y2S8CzZX-GudeU2DVQBhyBEOL6MiPSzmSsoc_X3H1KwVkpjt7C5JOJoD6bBxitgDBgSZ5kUHyMqtaTKsozjQ09PYprgAz9XlL/s1600/Trends2015.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Attorney Marketing Trends Online" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcJ0DO9pDcdB1gD4qh6FuQD7FTGqORNS8UHwkUXZaE1S7y2S8CzZX-GudeU2DVQBhyBEOL6MiPSzmSsoc_X3H1KwVkpjt7C5JOJoD6bBxitgDBgSZ5kUHyMqtaTKsozjQ09PYprgAz9XlL/s1600/Trends2015.jpg" height="230" title="Attorney Marketing Trends Online " width="320" /></a></div>
<b></b><br />
<b>Date & Time: </b>Monday, October 27th at 4pm<br />
<br />
<b>Location:</b> 1900 Grant Street, Denver CO 80203<br />
<br />
<b>Faculty:</b> <a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html">Dustin Ruge </a><br />
<br />
<br />
#cle #lawyermarketingUnknownnoreply@blogger.com10tag:blogger.com,1999:blog-8905651081312681244.post-63089585719788772522014-10-01T17:56:00.001-04:002014-10-01T17:56:17.400-04:00AZ Bar Association CLE: Attorney Brand Management (1 Ethics Credit) Faculty: Dustin Ruge Dustin Ruge will be speaking at the AZ Bar Association (Tucson Chapter) on
the importance and strategies surrounding personal brand management for attorneys on October 9th @ 12 noon.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs3vlAzGyKn7udrVEzcyRgdLtMiqM7miXyaNWsjegTZXLpu7A6bldMRUJH1ihTisE6WgduEvflbSETV87RVz2pfgeu47PEpXD_IA_uKkEhq5LCZzsbQ4EWlSEn9PNbkjhDl0pDd1TU70hG/s1600/brand_quote.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Attorney Brand Management" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs3vlAzGyKn7udrVEzcyRgdLtMiqM7miXyaNWsjegTZXLpu7A6bldMRUJH1ihTisE6WgduEvflbSETV87RVz2pfgeu47PEpXD_IA_uKkEhq5LCZzsbQ4EWlSEn9PNbkjhDl0pDd1TU70hG/s1600/brand_quote.png" title="Attorney Brand Management" /></a><br />
For more information and registration: <a href="https://azbar.inreachce.com/Details?groupId=2f9b15e5-0e73-4595-8daf-53c916b72544">AZ Bar Association CLE Programs </a><br />
<b> </b><br />
<b>Date & Time: </b>Thursday, October 9th at 12 noon<b> </b><br />
<br />
<b>CLE ETHICS Credits:</b> 1<br />
<br />
<b>Location:</b> 270 N. Church Ave. Tucson, AZ 85701<br />
<br />
<b>Faculty:</b> <a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html">Dustin Ruge </a><br />
<br />
<br />
#cle #branding #lawyermarketing<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4dTvTHz6STZv8bHCMbYvGntH3mmlOgcKqpse7ZvxCXsLpy5DSbb4p-TOpUZ7k_LIqdp01xnFMiOLsu7xbkZS8i3EQLKcIPwwfjGEr8gjcX8vfOULDFxD7Qr6DrJwNaO3d2SWO3upzOAPR/s1600/DustinRuge_AZBar_Speach.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Attorney Brand Management CLE Dustin Ruge " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4dTvTHz6STZv8bHCMbYvGntH3mmlOgcKqpse7ZvxCXsLpy5DSbb4p-TOpUZ7k_LIqdp01xnFMiOLsu7xbkZS8i3EQLKcIPwwfjGEr8gjcX8vfOULDFxD7Qr6DrJwNaO3d2SWO3upzOAPR/s1600/DustinRuge_AZBar_Speach.JPG" title="Attorney Brand Management CLE Dustin Ruge" /></a></div>
Unknownnoreply@blogger.com12tag:blogger.com,1999:blog-8905651081312681244.post-54286139236104039422014-08-11T13:04:00.000-04:002014-08-11T13:04:46.890-04:00Creating Attorney Videos That Convert<!--[if gte mso 9]><xml>
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One of the best ways that attorneys can compete and win online
is by focusing on conversion. Despite all the focus on rank and search engine
traffic, the vast majority of attorneys still get the bulk of their business
from referrals. Since referrals tend to be given out in number (ie here are 2-3
attorneys you can contact), it is important to know how you stack up against
your referral competition and how best to convert those referrals to clients. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrSh9nioWjweOUWuyFc1Vc8f7M38sSBQlld3ElQBpaNloMCHgYlJ6EGNEmu93q4Nb9Wu3PDWErm4UYkfDQmeiVeYyfOOqUbM1EoBdbi_GsUPqJ2hopviOBAxY4nh9HoYalHg_UtMCGwtCZ/s1600/Video_ABAQuote.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrSh9nioWjweOUWuyFc1Vc8f7M38sSBQlld3ElQBpaNloMCHgYlJ6EGNEmu93q4Nb9Wu3PDWErm4UYkfDQmeiVeYyfOOqUbM1EoBdbi_GsUPqJ2hopviOBAxY4nh9HoYalHg_UtMCGwtCZ/s1600/Video_ABAQuote.jpg" height="303" width="400" /></a><b style="mso-bidi-font-weight: normal;">VIDEOS HELP YOU
OUTPERFORM YOUR REFERRAL COMPETITORS</b></div>
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The majority of referrals are looking up attorneys online
BEFORE and after they meet you. If you don’t believe this is happening, you are
living under a rock. I see this behavior growing in my work and hear examples
of this daily now from other attorneys. The fact of the matter is that people are
making judgments about attorneys based on what they are “seeing” and reading
online. They are creating an impression of your brand long before you even have
a chance to sell your brand to them in person or over the phone. </div>
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Beyond having a highly professional website (for both PC and
Mobile), which every attorney should have by now, attorneys now need to focus
on conversions and the most effective conversion tool online today is video.
Conversion is nothing more than the art of turning people into clients / cases.
Since most attorneys already have a website, additional factors now come into
play such as “what kind” of website are they seeing and “how are you different?”
This is where video can give you the upper hand.</div>
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<b style="mso-bidi-font-weight: normal;">WHY VIDEO IS SO
IMPORTANT FOR ATTORNEYS</b></div>
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Most people truly know little / nothing about the legal
profession. So when it is time for them to deal with a legal issue, most people
do not know who to go to and often rely on others to help them with that
decision. Most matters requiring legal representation are also emotionally charged
(good or bad) and people are making buying decisions about attorneys based on
the same mindset. When people look at attorney websites today, most have a lot
of text – thanks to Google. The problem is that most people don’t not want to
read a website alone when making an emotional buying decision – they need
something more. They need to better understand the attorney, see if they can
connect, speak competently about their issue and if they can trust you. All of
this can be better conveyed by video than by written text. We know this to be
true. Video producer Animoto recently found in their own studies that <b style="mso-bidi-font-weight: normal;">video helps persuade 73% of people to
purchase a product or service</b>. </div>
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<b style="mso-bidi-font-weight: normal;">HOW VIDEO CAN SET YOU
APART</b></div>
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I commonly tell attorneys to write down the names of your
most common referral competitors. Next, do a Google search for each of them by
name and firm name. Do you see any <a href="https://www.google.com/?gws_rd=ssl#q=tom+girardi">search results that
include videos</a>? Guess where people’s eyes (and clicks) go when videos are
displayed in search results? Look at each attorney’s website; which ones have
video and which ones do not? If referral competitors have video and you do not,
you have a conversion problem. If nobody has video, you have an opportunity to
better compete and win. It is always better to be a leader over a lemming and
video allows you to do just that. </div>
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<b style="mso-bidi-font-weight: normal;">WHAT KIND OF VIDEOS
DO I NEED?</b></div>
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The most effective videos deal with brand (you), your firm
and your practice areas. The benefit of the web is you can create as many
videos as you want – the challenge is to understand “why.” If you receive the
majority of your business by referral, then people want to know more about you
(the brand). In these instances, you should always have a profile video of
yourself. If referrals are commonly sent to “your firm” and/or your firm is
well known by name, you need a video about your firm. Finally, if you have
focused / unique practice areas, you should create videos speaking to each practice
area (or your most important) and list them on the respective practice area
pages. </div>
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<b style="mso-bidi-font-weight: normal;">HOW LONG SHOULD MY
VIDEOS BE? </b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG6YHdEdO7XY44JLthKOxfkbtomfXNOrSbI-OKHza3fB5wNmcPzTTQH22xKADdtnVGORl8G7aKZxDSrZ0TmnFxEUmI5k6ikg0wYKtsHds06uetF583B8bjG1bnA3qZskD_jqPpKiN6cofu/s1600/Video_Facebook2014.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG6YHdEdO7XY44JLthKOxfkbtomfXNOrSbI-OKHza3fB5wNmcPzTTQH22xKADdtnVGORl8G7aKZxDSrZ0TmnFxEUmI5k6ikg0wYKtsHds06uetF583B8bjG1bnA3qZskD_jqPpKiN6cofu/s1600/Video_Facebook2014.jpg" height="165" width="400" /></a></div>
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A <a href="http://www.socialbakers.com/blog/2222-want-to-succeed-with-facebook-videos-keep-them-short">recent
study released by socialbakers</a> found that typically the shorter the video
the better. In their studies of videos on Facebook, they found that a typical
video is around <b style="mso-bidi-font-weight: normal;">44</b> seconds long and
only <b style="mso-bidi-font-weight: normal;">57%</b> of videos were watched in
their entirety. This video “completion rate” finding helps to address a question
I receive all the time from attorneys; how long should my videos be? </div>
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In the study, videos with the highest completion rate ran
around 21 seconds on length while those with the poorest completion rate ran
around 2.5 minutes</div>
. The happy medium tends to be around the 1 minute (60
second) mark – which is where most attorney videos should not exceed. <br />
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In summary, most videos perform the best when they <b style="mso-bidi-font-weight: normal;">do not exceed 30-60 seconds</b>. If
properly edited and produced, you will be surprised just how much you can
produce in such limited time. More importantly, this allows you to create
multiple videos that can each be independently optimized and positioned relative
to their topics. </div>
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<b style="mso-bidi-font-weight: normal;">HOW DO VIDEOS SHOW UP
IN SEARCH RESULTS?</b></div>
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Beyond placing videos on your website, you can also post
them on popular video sites as well such as YouTube, Vimeo, Facebook, LinkedIn,
etc. Most social media orientated sites (facebook, LinkedIn, etc.) are
increasingly added video capabilities and you should take full advantage of
them. The first place to start is to create a new channel for your firm on
Youtube. As you can see <a href="https://www.youtube.com/watch?v=3dXeDPzxNx8">from
this video</a>, this will only take a few minutes to complete and allows you to
easily upload, optimize, manage and track the performance of your videos on
YouTube. Since YouTube videos are most <a href="http://www.seolawyermarketing.com/2009/09/law-firm-videos-making-strides-in.html">commonly
displayed in Google search results</a> (hint: Google also owns YouTube), this
is the most important place to start. For each video, make sure to include a title,
description and links that are relevant and optimized for each video. Other authority
building SEO tactics also apply to improve the search results and visibility of
your videos in Google. </div>
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<b style="mso-bidi-font-weight: normal;">IN SUMMARY</b></div>
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Videos are one of the most effective ways to convert new
clients and referrals online. Created targeted videos depending on your brand
and needs and keep them to 30-60 seconds in length. Once created, make sure to
distribute them outside of your website and optimize them for maximum search
engine results. </div>
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#lawyermarketing #attorney #lawyer #video</div>
<br />
Unknownnoreply@blogger.com11tag:blogger.com,1999:blog-8905651081312681244.post-43895967825504230572014-08-06T20:41:00.000-04:002014-08-06T20:41:09.533-04:00Dustin Ruge Will Be Speaking On Social Media For Attorneys: Colorado Bar Association - August 16th <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKHKzba8qRloQgjfvy3VtULtATR42Gih8IVsyEaoefrTKcik_uH95aJF6A8UDTY5SuJM1gTyqTZUTvjl9wkLKK5Ifh17KyWpivnn3UV6WlzaiBUoOky7ZqvHGkD2KYtD7W6H3HRD1vC9Sv/s1600/Social_Media_Explained_Attorneys.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="social media for attorneys " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKHKzba8qRloQgjfvy3VtULtATR42Gih8IVsyEaoefrTKcik_uH95aJF6A8UDTY5SuJM1gTyqTZUTvjl9wkLKK5Ifh17KyWpivnn3UV6WlzaiBUoOky7ZqvHGkD2KYtD7W6H3HRD1vC9Sv/s1600/Social_Media_Explained_Attorneys.jpg" height="250" title="social media for attorneys " width="400" /></a><a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html">Dustin Ruge</a> will be speaking again at the Colorado Bar Association's annual "Hanging You Shingle" conference on Saturday, August 16th at 10am on the subject of <a href="http://cle.cobar.org/Home/FacultyAuthorDirectory/Info.aspx?CUSTOMERCD=303898">social media for attorneys</a>. <br />
<br />
<br />
<b>Date:</b> Saturday, August 16th<br />
<b>Time:</b> 10am <br />
<b>Location:</b> Colorado Bar Association, 1900 Grant St, 3rd Floor | Denver, CO 80203<br />
<b>CLE Credits (Full Program)</b>: 18 General Credits, 6 Ethics Credits<br />
<b>Registration:</b> <a href="http://cle.cobar.org/Seminars/EventInfo/sessionaltcd/LP081414L.aspx#.U-LIw2OTWfb">http://cle.cobar.org/Seminars/EventInfo/sessionaltcd/LP081414L.aspx#.U-LIw2OTWfb</a><br />
<br />
#cle #attorneycle #lawyermarketing Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-8905651081312681244.post-53174367973091527152014-08-06T07:30:00.000-04:002014-08-06T07:30:00.253-04:00Is Gmail Bad For The Practice Of Law?<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbnEEujpP1U0tQSt4cXsfsjZNBFtEnjU0hqE2jYN5pctUFZLbXFmLCWx0M5g4ClbvRbrs9w6Q1cil3R-RZSVBYh0uNHkjUvxAutSxn2FdYRoSnaP3mkDUZ_iTf0gL-6f3hmyBwrdVjh3vy/s1600/Gmail_Attorney_Client.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Gmail confidentiality issues " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbnEEujpP1U0tQSt4cXsfsjZNBFtEnjU0hqE2jYN5pctUFZLbXFmLCWx0M5g4ClbvRbrs9w6Q1cil3R-RZSVBYh0uNHkjUvxAutSxn2FdYRoSnaP3mkDUZ_iTf0gL-6f3hmyBwrdVjh3vy/s1600/Gmail_Attorney_Client.jpg" height="232" title="Gmail confidentiality issues " width="400" /></a>When I <a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html">speak
to bar associations</a> across the nation, one of the first questions I ask the
audience when it comes to client communications is if they use Gmail for your
client communications. Invariably, a number of hands go up. At that point, I always
ask them if they have read the <a href="https://www.google.com/intl/en/policies/privacy/">Gmail’s privacy policy</a>
and if they know that <a href="http://www.businessinsider.com/google-warns-we-are-scanning-your-email-2014-4?nr_email_referer=1&utm_content=buffer2f72a&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer">Google
is scanning their emails</a>? </div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Why Is All Of This
Important For Attorneys? </b></div>
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<br /></div>
<div class="MsoNormal">
Attorneys, like many other people find the free Gmail email
service to be effective, easy to use and highly portable (you can access and
use it anywhere). The fact that over 425 million people now use Gmail speaks to
its success. <span style="mso-spacerun: yes;"> </span>When Gmail was released
back in 2004, it was a break-through technology by providing users with an
email account that had literally limitless storage capacities – providing a
unique value to users that they could have a huge archive of emails they would
never have to delete. The benefit to Google by having all of this m</div>
ass storage of
emails was they would now scan the content of those emails to provide relevant
advertising for each Gmail user – based on the content of each individual’s
emails. <br />
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Why Your Gmail Communications
Should Not Be Considered Private </b></div>
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<br /></div>
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With the scanning of email content for advertising, Google
opened up a Pandora ’s Box of potential privacy problems. Arguments emerged
that if Google could use such data to create increased advertising intelligence
for Google, then what else could this data be used for and why? What if governments
would subpoena your communications and courts would issue search warrants for
your data and communications housed with Google? Think it couldn’t happen? Google
has a whole section on their website and even <a href="https://www.youtube.com/watch?v=MeKKHxcJfh0">has instructional videos on
YouTube about how Google responds to search warrants</a>. For those who still
think using Gmail for client communications insures attorney-client privilege, I
would highly suggest watching this video and reading <a href="https://www.google.com/intl/en/policies/privacy/">Google’s privacy policy</a>
before coming to that conclusion. </div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Google Proactively Alerting
Government Agencies </b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A <a href="http://www.telegraph.co.uk/technology/news/11012008/Paedophile-snared-as-Google-scans-Gmail-for-images-of-child-abuse.html">recent
article published in the UK telegraph</a> brought new light to a technology now
utilized by Google to scan for illegal images in Gmail accounts. The intent of
the case cited in the article was to allow Google to better identify pedophiles
by matching “hashed” (or known) images on Google that are also collected by
child protection agencies and then notifying these agencies when a potential
image match is made. In the case cited in the article, once the image match was
recently made in Texas, child protection experts were notified by Google and a
warrant was issued to gain access to the user’s information (Gmail) at Google. While
most would argue that steps taken to better manage pedophile activities on
Google are admirable, it leads to new more ominous questions and concerns about
what else such technologies and activities could also be used for. More
importantly, where will Google draw the line in the future when potentially
illegal content is communicated and when authorities should be proactively
notified by Google as to the results? </div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">The Bottom Line &
Alternatives</b></div>
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<br /></div>
<div class="MsoNormal">
The bottom line for attorneys using Gmail for client communications
is that legal protections for information saved and stored on your own
computers is far different then information stored in other places – namely on
Google’s Gmail servers. As we continue to see by the actions of Google in their
improved scanning of your Gmail communications and now taking proactive steps
to help <a href="http://www.telegraph.co.uk/technology/news/11012008/Paedophile-snared-as-Google-scans-Gmail-for-images-of-child-abuse.html">“alert”
government agencies</a> of potentially unlawful content, one has to wonder just
where privacy and confidentiality of communications is protected with Google.
For attorneys, this should be particularly concerning but there are alternatives.
</div>
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<br /></div>
<div class="MsoNormal">
It is hard to argue that cloud based email such as Gmail is
not useful but just as an attorney would not cross ethical boundaries with
other forms of client information, equal care should be provided to their email
communications as well. It is very easy for even the average internet user to go to website
service providers such as GoDaddy.com and easily register a new URL and setup
new email accounts for that website address at a nominal cost. Most even provide web-based email
access similar to how you access your Gmail today allowing you to have the same
web-based access you currently enjoy – just at a different location. </div>
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<br /></div>
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In the end,
your emails can be more secure and you will look more professional if your email
address ends in your company’s website address instead of @gmail.com. Think
about it: what crosses your client’s minds when they still see attorneys with
an @aol.com email address? Well, similar perceptions may exist for your Gmail
address as well…along with other potential confidentiality problems to boot. So
make the change. </div>
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<br /></div>
<div class="MsoNormal">
#lawyermarketing<span style="mso-spacerun: yes;">
</span>#attorney<span style="mso-spacerun: yes;"> </span>#lawyer<span style="mso-spacerun: yes;"> </span></div>
Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-8905651081312681244.post-69381817079081393622014-07-24T08:00:00.000-04:002014-07-24T08:00:00.973-04:0072% OF CONSUMERS RETAIN THE FIRST ATTORNEY THEY CONTACT<!--[if gte mso 9]><xml>
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<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZnBTikfk3zTiYPWci2la6UyKy66hyphenhyphenxI4q2s0TRugzgcZtGy9HadcBRP6R5joMrMnsE89CphPyo0rR8pXlVGo6fjeCLg03TJaPiUN4XQrQsBOwQjr4HhUqx6-9GY4nVzwSbSFtfHVx5UB5/s1600/Attorneys_Contacted.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZnBTikfk3zTiYPWci2la6UyKy66hyphenhyphenxI4q2s0TRugzgcZtGy9HadcBRP6R5joMrMnsE89CphPyo0rR8pXlVGo6fjeCLg03TJaPiUN4XQrQsBOwQjr4HhUqx6-9GY4nVzwSbSFtfHVx5UB5/s1600/Attorneys_Contacted.jpg" height="240" width="320" /></a>There is a good deal of discussion these days about client/case
conversion but what attorneys often fail to realize is something that the
insurance companies learned a long time ago: most people buy from the first
responder. Geico, who has literally spent billions of dollars on their brand
name alone, found in their own studies that most people will only get one
insurance quote and then buy from that firm. When it comes to attorneys, people’s
buying habits are no different. </div>
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<br /></div>
<div class="MsoNormal">
In <a href="http://www.slideshare.net/FindLawLawyerMarketing/findlaw-2014-us-consumer-legal-needs-survey-37061283">FindLaw’s
recently released 2014 consumer legal needs survey</a> they found that fully <b style="mso-bidi-font-weight: normal;">72% </b>of respondents indicated that they <b style="mso-bidi-font-weight: normal;">only contacted one attorney</b> before
selecting them. The remaining 15% contacted two attorneys and 13% three attorneys.
In short, nearly ¾ of consumers do not continue to shop around after initially
contacting an attorney. </div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">SO WHAT CAN ATTORNEYS
LEARN FROM THIS?</b></div>
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<br /></div>
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We know from previous studies that people will on average
look at 4.8 attorney websites before they contact a firm – so they ARE shopping
around. The issue here is that the shopping process for attorneys ends 72% of
the time after the initial contact is made. </div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">IMPROVE YOUR BRAND
& REPUTATION ONLINE</b></div>
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<br /></div>
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Online consumer opinions were the backbone to building such websites
as Amazon.com, ebay, Yelp and others. Why? Because 79% of consumers now
indicate that they trust online opinions about you. This is important for
attorneys because many page-one search results for attorneys and/or law firms
include consumer opinion sites like Yelp, AVVO, Google local and others. So
have you created a <a href="http://www.seolawyermarketing.com/2012/03/4-steps-to-create-effective-online.html">strategy
to manage your brand reputation online</a>? Remember: if you do not proactively
define your brand, others will define it for you. Since most referrals are given
out in numbers, write down the names of your top 3-5 referrals competitors. Next,
Google their names and firm names and look at the results – compare them to
yours. Finally, look at their websites and also compare them to yours. If you
were an objective consumer who has never used an attorney before, which search results
impress you the most? If it is not you, you have work to do here. </div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">IMPROVE YOUR ONLINE
PRESENCE</b></div>
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<br /></div>
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Is your online presence an accurate reflection of what you
want people to think of your firm (your brand)? As the old saying goes, you never
get a second chance to make a good first impression. Most attorneys today
already have a website so the question is moving beyond “IF” you need a website
to now “HOW” you need a website. Most of your new and referral clients are
looking at your website and formulating an opinion about you BEFORE they ever
contact you. They are also increasing looking beyond your website alone to look
for more information about you from other resources. <span style="mso-spacerun: yes;"> </span>In a growing number of instances, we are
seeing these “delayed conversions” in excess of 60% of the time. </div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">INCREASE YOUR VISIBILITY</b></div>
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<br /></div>
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Most attorneys limit their brand and online presence to a website
alone and in most cases; their websites fail to provide high visibility in
Google for anything beyond their own names. As we have previously discussed, <a href="http://www.seolawyermarketing.com/2011/01/maximizing-website-conversions-for.html">a
website is like a book</a> and in order for search engines like Google to be
able to properly index and display your website for desired searches, you have
to structure the website optimally to do so. <span style="mso-spacerun: yes;"> </span>Additionally, your brand footprint should
extend well beyond just your website alone so you can create additional
citations to support your brand. People who don’t know you won’t always trust
what you tell them on your website alone – they want citations to support it.
These can come from videos, rating & accreditation websites, news, social
media and others. Want a great example of how this can look? Try this one:<span style="mso-spacerun: yes;"> </span><a href="https://www.google.com/?gws_rd=ssl#q=tom+girardi">https://www.google.com/?gws_rd=ssl#q=tom+girardi</a>
</div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">INCREASE YOUR QUALITY
OF YOUR CONTACTS</b></div>
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<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-s2_qj9zwqaDFFw0ZRTDqZXPSUG5QYocWPu_Nt4uN2lqsuMot1iajhHFbA0OOI2hF8-EkCq2ND6NL5LX1OdMkQX4wKhilFm8ouAgrBrHpoI0bDISv0zRYVeKUzGcMD3CNNcNbVZtloy88/s1600/Contact_Phone.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-s2_qj9zwqaDFFw0ZRTDqZXPSUG5QYocWPu_Nt4uN2lqsuMot1iajhHFbA0OOI2hF8-EkCq2ND6NL5LX1OdMkQX4wKhilFm8ouAgrBrHpoI0bDISv0zRYVeKUzGcMD3CNNcNbVZtloy88/s1600/Contact_Phone.jpg" height="240" width="320" /></a>We know from the same FindLaw survey that <b style="mso-bidi-font-weight: normal;">74% of contacts attorneys receive are by
phone</b> while only 7% are by email and 2% by online contact form. <span style="mso-spacerun: yes;"> </span>We also know from other surveys that 80% of
callers will hang-up when they get a voicemail. I am still amazed at how many
times I will call a law firm on hours and off hours and receive a voicemail or
no answer within 5-7 rings. If a caller receives and voicemail and/or if they
hear 5-7 rings or more, you are sending them a message (intentional or not)
that your contact is not of high importance to them. <span style="mso-spacerun: yes;"> </span>If you do not have a live body answering the
phone quickly 24/7 you are losing client and cases – period! </div>
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<br /></div>
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In summary, people shop around for attorneys but <b style="mso-bidi-font-weight: normal;">72% of the shopping stops</b> at the first attorney
they contact. Since the majority of the decisions the consumers and referrals
make about you comes from their research online BEFORE they contact you, you
need to be smart, proactive and competitive in your evaluations of how you can become
the first attorney they chose to contact. You also need to make sure that they
way the majority of them prefer to contact you (PHONE) leads to a conversion
and not a hang-up. </div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
#lawyermarketing #attorneymarketing #sales #business #law #attorney #lawyer #<a href="http://www.thesuccessfulsalesmanager.com/">sales manager</a></div>
Unknownnoreply@blogger.com8tag:blogger.com,1999:blog-8905651081312681244.post-61437817235811328662014-07-11T12:19:00.002-04:002014-07-11T12:30:41.531-04:00AZ Bar Association Phoenix CLE: Social Media For Attorneys (1 Credit)Dustin Ruge will be speaking at the AZ Bar Association (Phoenix HQ) on the importance and strategies surrounding social media for attorneys on July 11th @ 12 noon. Presentation will be live and available via webcast.<br />
<br />
For more information and registration: <a href="https://azbar.inreachce.com/Details?groupId=4c303878-6e1c-4d96-8209-da5ed6b8e7ed">AZ Bar Association CLE Programs </a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLkbo9P1UHssDPlu0u7yPPftOMtc7hLbTXAFOoCqzZkymltSGRfj4eVWFRqHXYgjIk927Tk0YNjYVXBZw5L7sLAe1YvK7VLO_dIbZ3pdxDiNrraagekGPWU769Kg7hCPYijB1035MQCgDc/s1600/Social_Media.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLkbo9P1UHssDPlu0u7yPPftOMtc7hLbTXAFOoCqzZkymltSGRfj4eVWFRqHXYgjIk927Tk0YNjYVXBZw5L7sLAe1YvK7VLO_dIbZ3pdxDiNrraagekGPWU769Kg7hCPYijB1035MQCgDc/s1600/Social_Media.jpg" height="245" width="400" /></a></div>
<b>Date & Time: </b>Friday, July 11th at 12 noon<b> </b><br />
<br />
<b>CLE Credits:</b> 1<br />
<br />
<b>Location:</b> 4201 North 24th Street, Suite 100, Phoenix, AZ 85016<br />
<br />
<b>Faculty:</b> <a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html">Dustin Ruge </a><br />
<br />
<br />
#cle #socialmedia #lawyermarketing Unknownnoreply@blogger.com8tag:blogger.com,1999:blog-8905651081312681244.post-20816183894519336952014-06-13T16:49:00.000-04:002014-06-13T16:49:00.314-04:00Upcoming AZ Bar Association CLE: Social Media For Attorneys (Ethics Credits)<span style="font-size: small;"><br /></span>
<div style="line-height: 1.15; margin-bottom: 0px; margin-top: 0px;">
<span style="font-size: small;"><span style="font-family: 'Times New Roman'; font-style: normal; font-weight: normal;">The Arizona Bar Association with host a CLE presentation on the changing role that social media
has on attorneys and how to best utilize such vehicles to improve and
grow your practice. Attorneys come away with a better understanding of
trends in social media, social media best practices to promote
your law firm and the importance of social media policies. </span></span></div>
<div style="line-height: 1.15; margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="line-height: 1.15; margin-bottom: 0px; margin-top: 0px;">
<span style="font-size: small;"><span style="font-family: 'Times New Roman'; font-style: normal; font-weight: bold;">LEARNING OBJECTIVES:</span></span></div>
<ul style="list-style-type: disc;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT163veKHUTHIhqVyKLwZiDUiTA-m-FUPuSyDvS3h-W8FwFHJB-wePNq_wGIaS_DY31VO0a36rA1kuGaXgD_hGAT2wr0CMlNWporVosvKg383WyRCIFLeUzlZxqKsMIN9ijEx8QrqJCpqy/s1600/Social_networks.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT163veKHUTHIhqVyKLwZiDUiTA-m-FUPuSyDvS3h-W8FwFHJB-wePNq_wGIaS_DY31VO0a36rA1kuGaXgD_hGAT2wr0CMlNWporVosvKg383WyRCIFLeUzlZxqKsMIN9ijEx8QrqJCpqy/s1600/Social_networks.jpeg" /></a>
<li value="0"><div style="line-height: 1.15; margin-bottom: 0px; margin-right: 0px; margin-top: 0px; text-indent: 0px;">
<span style="font-size: small;"><span style="font-family: 'Times New Roman'; font-style: normal; font-weight: normal;">Develop a social media strategy for your firm</span></span></div>
</li>
<li value="1"><div style="line-height: 1.15; margin-bottom: 0px; margin-right: 0px; margin-top: 0px; text-indent: 0px;">
<span style="font-size: small;"><span style="font-family: 'Times New Roman'; font-style: normal; font-weight: normal;">Create social media policies for your firm</span></span></div>
</li>
</ul>
<div style="line-height: 1.15; margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="line-height: 1.15; margin-bottom: 0px; margin-top: 0px;">
<span style="font-family: 'Times New Roman'; font-size: 13.33px; font-style: Normal; font-weight: bold;">SEMINAR CHAIR: <a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html">Dustin Ruge</a></span><span style="font-family: 'Times New Roman'; font-size: 13.33px; font-style: Normal; font-weight: normal;">, </span><span style="font-family: 'Times New Roman'; font-size: 13.33px; font-style: Italic; font-weight: normal;">Regional Manager, FindLaw</span></div>
<br />
<u><b>Time & Location:</b></u><br />
<br />
<div class="inreach_details_datesAndLocations_datetext">
June 30, 2014</div>
<div class="inreach_details_datesAndLocations_timetext">
1:30 PM -
3:00 PM (Arizona)</div>
<div class="inreach_details_datesAndLocations_locaction_name_text">
00676-SRO- State Bar of Arizona Southern Regional Office(23)</div>
270 N. Church Suite 100<br />Tucson, AZ 85701<br />
<span style="font-size: small;"><u><b>Credits:</b></u></span><br />
<br />
<table cellpadding="2" cellspacing="0"><tbody>
<tr>
<td>
1.5 CLE
</td>
</tr>
</tbody>
<tbody>
<tr>
<td>
<b>1.5 Ethics </b> </td></tr>
</tbody></table>
<br />
<span style="font-size: small;"><u><b>Registration:</b></u></span><br />
<a href="http://azbar.inreachce.com/Details?groupId=265b838a-2ea2-40fd-81fd-374dc171bebd">http://azbar.inreachce.com/Details?groupId=265b838a-2ea2-40fd-81fd-374dc171bebd</a><br />
<br />
#CLE #attorneyCLE #continuinglegaleducation #lawyermarketing Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-8905651081312681244.post-38226142480260119092014-06-09T14:15:00.001-04:002014-06-09T14:17:29.949-04:0026% of Car Crashes Caused By Cell Phone UseMany personal injury and criminal defense attorneys fail at advertising due to the lemming syndrome. Most will write the same content, advertise in the same ways, do what everybody else does and then expect a different result. The bottom line is <i><b>there is far to much competition today to be successful as a Lemming</b></i>. You need to become unique, learn how to set yourself apart and the first place to start is with the facts... <br />
<br />
In March, the National Safety Council released their <a href="http://www.nsc.org/Pages/NSC-releases-latest-injury-and-fatality-statistics-and-trends-.aspx">2014 injury facts report</a> that included a few key findings:<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpWrBVpcKGIrcgO4KGXUwIm3HWnfAUraiYyd7WFVEt2BdsGyKC5i_mSjHzVA0FMw-N1mVDW4SXk6bWb3uey2whGKENvtFMhPALE_KySvSBbr8jiL3ipf5_2CsDQO5-U0mYZqdKtveYFwdO/s1600/cell_Phone_Accident.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="26% of car crashes caused by cell phone use" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpWrBVpcKGIrcgO4KGXUwIm3HWnfAUraiYyd7WFVEt2BdsGyKC5i_mSjHzVA0FMw-N1mVDW4SXk6bWb3uey2whGKENvtFMhPALE_KySvSBbr8jiL3ipf5_2CsDQO5-U0mYZqdKtveYFwdO/s1600/cell_Phone_Accident.jpg" title="26% of car crashes caused by cell phone use" /></a></div>
<br />
- Poisoning & Drug Overdoses were the <b>leading causes of death</b> in 18 states. This inludes death from perscription pain killers<br />
- <b>Cell Phone use</b> is involved with 26% of all car crashes - an increase from previous years. <br />
- Only 5% of the 26% of cell phone usage involved <b>texting</b>. <br />
- Motor vehicle crashes still remain the <b>#1 cause of death for teens</b><br />
- The mostly costly <b>Workers Compensation claims</b> in time and money involve head and nervous system injuries.<br />
- The number of <b>Elder adult falls</b> have increased by 112% since 1999<br />
- Deaths involving motor vehicles are <b>highest in July</b> and lowest in February.<br />
- Alcohol related driving deaths are the highest during the 3 days around <b>New Years</b>. <br />
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<b>What does this mean for Personal Injury and Criminal Defense Attorneys:</b><br />
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1.) How are you marketing and creating content around cell phone injuries and accidents? Texting is getting a lot of press these days but talking is still the cause 4X more often<br />
2.) How much content do you have around poisoning and prescription drug overdoses? Most attorneys have very little marketing content & focus for the #1 cause of death in many states. <br />
3.) How are you better targeted teen related motor vehicle accidents and deaths? Do you have targeted marketing around this?<br />
4.) Why are elder falls increasing? Is there an increase in negligence? <br />
5.) Instead of vacationing in July, how are your INCREASING your marketing around motor vehicle deaths that month?<br />
6.) Are you celebrating New Years with a drink in your hand or receiving calls from other people who were and are now in trouble? What are you doing to increase your awareness for these during these critical few days and who is taking your calls at 2am in the morning to convert them? <br />
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#personalinjury #criminaldefense #accidents #accidentnews #carcrash Unknownnoreply@blogger.com7tag:blogger.com,1999:blog-8905651081312681244.post-23069188914547098102014-06-06T11:45:00.003-04:002014-06-06T11:45:37.428-04:00Organic Search & Google + Lead The Way on ROI (Return On Investment)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVzmTL6DmRRQJN_I_pYSayik3wDubpe2ngcCb5Csy4TEiMR4Mt-seiU6Z-9x-RUDXFBMAaSJCWFN4-8wgYdkIfjRsAaRHMF8EOpG6PH_RpAAnbnKwmSRYFIi_hqWd5k1JGXpP7nDB4_pbx/s1600/Sitetraffic.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVzmTL6DmRRQJN_I_pYSayik3wDubpe2ngcCb5Csy4TEiMR4Mt-seiU6Z-9x-RUDXFBMAaSJCWFN4-8wgYdkIfjRsAaRHMF8EOpG6PH_RpAAnbnKwmSRYFIi_hqWd5k1JGXpP7nDB4_pbx/s1600/Sitetraffic.jpg" height="197" width="320" /></a>So how does the Return On Investment (ROI) for Organic Search compare to PPC (Pay Per Click or Google Adwords) advertising? This is a question I receive on almost a daily basis from attorneys. <br />
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A <a href="http://searchengineland.com/organic-search-delivers-best-roi-local-businesses-193305">recent survey by BrightLocal</a> was conducted to determine the highest levels of ROI - and the results may be surprising to some. We often think in the context of organic search versus PPC but what this surveys shows is that we may be missing one of the most important and fasting growing tools of all: <b>Google + / Google Local</b>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg750JNY1ekUmrRt4U7O2RxKQQASKJR2oc-9ixpxflpoyeyIH3tn4Z9GlOVIwlW-MzF8CAMzc038Kdp_XmnKrXSSIXW8bNzpn33FlqScitkIcTzWKznMVTo2HmBvwyAENpDLpgFlJ1kvc_m/s1600/ROI_Media.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg750JNY1ekUmrRt4U7O2RxKQQASKJR2oc-9ixpxflpoyeyIH3tn4Z9GlOVIwlW-MzF8CAMzc038Kdp_XmnKrXSSIXW8bNzpn33FlqScitkIcTzWKznMVTo2HmBvwyAENpDLpgFlJ1kvc_m/s1600/ROI_Media.jpg" height="192" width="320" /></a>Since 2009, we have been <a href="http://www.seolawyermarketing.com/search?q=local&updated-max=2013-07-10T05:00:00-04:00&max-results=20&start=4&by-date=true">posting countless articles </a>on the importance of local search for attorneys as well as the recent emergence and importance of Google +. Google, who is now in effect the traffic cop of the internet, has made it abundantly clear that Google + will be integral to the use of their other services - including Google Local which is a must for attorneys.<br />
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So the next time you are debating whether your search strategy should include organic or PPC, make sure you are not missing out on #2: Google+ / Local. Additionally, a lot of attorneys today are spending heavy on social media and most do nothing to feed their Google + strategy beyond a simple setup. These results should also question that thinking as well...<br />
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#lawyermarketing #attorney #lawyerUnknownnoreply@blogger.com4tag:blogger.com,1999:blog-8905651081312681244.post-81805000667645840772014-05-14T17:18:00.002-04:002014-05-14T18:11:23.740-04:00Attorneys Tips To Using LinkedIn - Customizing URL's & Opposing Counsel Searches #lawyermarketing #linkedinTwo of the most common questions I receive when conducting my CLE's for <a href="http://www.seolawyermarketing.com/p/v-behaviorurldefaultvmlo.html">LinkedIn Networking For Attorneys</a> are the following:<br />
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<span style="color: #073763;"><b><i>"How can I customize the URL (Website address) for my LinkedIn Profile?"</i></b></span></div>
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<b><i><span style="color: #073763;">"How can I turn off notifications others receive when I view their LinkedIn Profiles?"</span> </i></b></div>
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Both of these are important questions for attorneys that use LinkedIn for the following reasons:<br />
<ol>
<li>LinkedIn profiles will system generate a URL address that is not user friendly until changed. Because if this, it can be very difficult to easily publish and reference and profile address on a website, collateral,<b> <i>business cards</i></b>, and when speaking to others. For example, a system generated profile link may look something like: www.linkedin.com/pub/dustin_ruge/12/51/a56 when it can be easily customized to www.linkedin.com/in/dustinruge. Now which one do you think will look better on a business card? </li>
<li>When a person looks at another person's profile on LinkedIn, that person whose profile has been viewed will receive a notification in LinkedIn about who viewed them. This may be harmless enough <i><b>unless you are an attorney and don't want other people like opposing counsel, juror's, etc. to see that you were reviewing their public profile information</b></i>. LinkedIn provides you with the capability to <a href="https://www.linkedin.com/settings/?tab=profile&modal=nsettings-wvmp-visibility">turn off this view notification</a> but in doing so, they also disable the ability for you to see which people have viewed your profile as well. So you have to ask yourself if turning off this capability can be useful for you or not? In most cases I advise attorneys to only disable this capability when doing these types of searches and revert back when not. You can easily do this by following the instructions below or simply <a href="https://www.linkedin.com/settings/?tab=profile&modal=nsettings-wvmp-visibility">clicking on this link</a>. </li>
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<span style="font-size: large;"><u><b>Customizing Your URL in LinkedIn </b></u></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHyr7J-2gwFfijRJcZGmaGeA-cx_4EJtnpy7H6XBZcz7mv7zBQ07uGuywJHi9O381Rkt-QQh8HKSpWcQiFCOnepAlU7BSFAvC8KtRHuBHp22QO3HLrQ1mKGZJBUC839HFRa5huVm1OTAzb/s1600/B1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How To Personalize LinkedIn URL Address" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHyr7J-2gwFfijRJcZGmaGeA-cx_4EJtnpy7H6XBZcz7mv7zBQ07uGuywJHi9O381Rkt-QQh8HKSpWcQiFCOnepAlU7BSFAvC8KtRHuBHp22QO3HLrQ1mKGZJBUC839HFRa5huVm1OTAzb/s1600/B1.jpg" title="How To Personalize LinkedIn URL Address" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkiIlInLZ5xWRe_u5M9YnP8dj3LKY85bKvouhbGjFO5GDNcTY6QmPeLwxTt9-bm3MOW0ZyE0o32OzBmoCBL4or8fIp5tiCgFJ1nZdil__4sNCzXcH9PfEPyX4_8bXwB_XykiTqKqwKbdYD/s1600/B2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How To Personalize A LinkedIn Profile Address" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkiIlInLZ5xWRe_u5M9YnP8dj3LKY85bKvouhbGjFO5GDNcTY6QmPeLwxTt9-bm3MOW0ZyE0o32OzBmoCBL4or8fIp5tiCgFJ1nZdil__4sNCzXcH9PfEPyX4_8bXwB_XykiTqKqwKbdYD/s1600/B2.jpg" height="300" title="How To Personalize A LinkedIn Profile Address" width="640" /></a></div>
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<span style="font-size: large;"><u><b>Disabling View Notifications in LinkedIn </b></u></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5NoDfiA0FJuKU8PiZ_qMt5_90zjWFqnKnpvpEhtAi07xEQzvj41FBIGZmN-GlXyIfU05mb1o6loZqgp69AZKEH3JH65cbPRB9h3vJKlp3BOOAxpHNWYkfYYOX2xogBKiLrsYTNfvYiNKU/s1600/B3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How To Disable LinkedIn Profile Views" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5NoDfiA0FJuKU8PiZ_qMt5_90zjWFqnKnpvpEhtAi07xEQzvj41FBIGZmN-GlXyIfU05mb1o6loZqgp69AZKEH3JH65cbPRB9h3vJKlp3BOOAxpHNWYkfYYOX2xogBKiLrsYTNfvYiNKU/s1600/B3.jpg" height="345" title="How To Disable LinkedIn Profile Views" width="640" /></a></div>
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<a href="https://www.blogger.com/blogger.g?blogID=8905651081312681244" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=8905651081312681244" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=8905651081312681244" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=8905651081312681244" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-size: large;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhirnkd2oB-8WJ71UkIQFbUiEssvp7jmSHVJ8Zer8twgGOW20jC9rz4JLJ2VflXcdfJQ0LyB2TpykpwxRUQ6DXreVyOLyJNZV7FhCp77Xf8R96sPUGzRfi-acrUCUp_qERtShmun4n1s9bA/s1600/B4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How To Disable Who I View In LinkedIn" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhirnkd2oB-8WJ71UkIQFbUiEssvp7jmSHVJ8Zer8twgGOW20jC9rz4JLJ2VflXcdfJQ0LyB2TpykpwxRUQ6DXreVyOLyJNZV7FhCp77Xf8R96sPUGzRfi-acrUCUp_qERtShmun4n1s9bA/s1600/B4.jpg" title="How To Disable Who I View In LinkedIn" /></a></b></span></div>
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<span style="font-size: large;"><u><b>Other Useful Tricks & Tips (</b>click on each link<b>):</b></u></span></div>
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- <a href="https://developers.facebook.com/docs/plugins/follow-button">How to create a Follow Button to my Facebook Page</a></div>
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- <a href="https://www.linkedin.com/profile/profile-badges?goback=">How To Create a Follow Button To My LinkedIn Personal Profile</a></div>
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- <a href="https://developer.linkedin.com/plugins/follow-company">How To Create a Follow Button To My LinkedIn Company Page</a></div>
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<span style="font-size: small;"><b> </b>#lawyermarketing #socialmedia #linkedIn #attorneymarketing #linkedincle #clelinkedin</span></div>
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<br />Unknownnoreply@blogger.com9tag:blogger.com,1999:blog-8905651081312681244.post-24775038999768516512014-04-02T22:30:00.001-04:002014-04-05T12:07:36.343-04:00One Out Of Every Three Reviews On Yelp Could Potentially Hurt Your Law Firm #lawyermarketing<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9blNrQmjSPv499BVTuoWCEsh-puERes2V1H91pkL-UC5rZjhghpy4cDfduJ2VkB9Srg3ujUvUiSxdsA8n9BGqSUNVsVI4ySzcVcNt-YYSBRRY7GVxyetsFp8-typSJlQA8dF75SLdMl7f/s1600/Yelp_Reviews.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9blNrQmjSPv499BVTuoWCEsh-puERes2V1H91pkL-UC5rZjhghpy4cDfduJ2VkB9Srg3ujUvUiSxdsA8n9BGqSUNVsVI4ySzcVcNt-YYSBRRY7GVxyetsFp8-typSJlQA8dF75SLdMl7f/s1600/Yelp_Reviews.jpg" height="320" width="185" /></a>Today a <a href="http://online.wsj.com/news/articles/SB10001424052702303847804579477633444768964?mod=WSJ_hp_RightTopStories&mg=reno64-wsj">story was released in the WSJ</a> about a lawsuit filed against sites that host and manage customer reviews of their companies online. One of the most prominent review sites, Yelp, is at the center of the story. According to one carpet cleaning business owner, <b><i><u>his business was negatively impacted by as much as 30% following a rash of negative reviews on Yelp</u></i></b>.<br />
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As we have previously posted, <a href="http://www.seolawyermarketing.com/2010/08/importance-of-online-customer-reviews.html">user reviews are critical when it comes to brand management for attorneys</a>. I recently visited with an attorney who had two reviews on Yelp - one of which was highly negative. When I showed her a search of what her potential referral clients see when they Google her name, Yelp was right there are the top - with a 3 star rating. When I asked her if she was aware of this, she said that a number of clients has mentioned it to her over the past few months. Which leads me to the following question; if this many people would mention it to you, <u>how many more would not</u>? <b>Moreover, how many of those have now become lost cases and clients? </b><br />
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We know from studies by AC Nielsen in 2009 that <b>70% of people now trust online consumer opinions</b>. When referrals are given out, they are typically given in numbers which means you have competition for that client / case. Now that your referral clients are increasingly reviewing you online before and after your initial meeting with them, you need to know and more importantly, better manage your brand reputation and reviews online.<br />
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According to this chart on Yelp reviews, fully 34% <b>(1/3) of all reviews on Yelp are three stars or less</b>. That means negative reviews and lost business for attorneys with negative reviews and increased business for those without them. <br />
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Which option best appeals to you?<br />
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#lawyermarketing #brandmanagement #seo #yelp Unknownnoreply@blogger.com5