Social Media for Attorneys
Length: 60
Minutes
Overview: Social
media for Attorneys is a 60 minute presentation on the ever changing role that
social media has on attorneys and how to best utilize such vehicles to help improve
and grow their practice. Attorneys will come away with a better understanding
of the trends in social media, how attorneys can best utilize social media to
promote their practices and the importance of social media policies. Topics are
broken down into the following areas:
-
Understanding Blogs & Social Media
-
Creating a Social Media Strategy
-
The Do’s & Don’ts of Social Media
Attorney Marketing On the Internet
Length: 60
Minutes
Overview: Attorney
marketing on the Internet is a 60 minute presentation on the trends, best
practices and tools attorneys successfully use today to help grow their
practices online. Attorneys will come away with a better understanding of the
trends in online marketing, how attorneys can best utilize websites, blogs,
video and social media to promote and grow their practices. Topics are broken
down into the following areas:
-
Trends in Online Marketing
-
Understanding Attorney Searches Online
-
Video, Blogs & Social Media
-
Working With A Legal Marketing Specialist
ATTORNEY
BRAND MANAGEMENT
Length: 60 Minutes
Overview: What sets you apart from other attorneys and why should referrals
and prospects chose you over a competitor? As an attorney, you are your brand
and if you are not taking steps to define your brand, others will define it for
you. Attorney brand management provides strategies, steps and reasons for why
you should invest in your most valuable asset – yourself. Topics in this
presentation include:
-
Why Building, Promoting &
Protecting Your Brand Is So Important
-
How To Improve New Client/ Referral Conversion
Through Brand Management
-
Maximizing The Most Effective Attorney
Branding Properties Online
-
Creating & Executing On A
Personal Brand Strategy
LINKEDIN NETWORKING FOR ATTORNEYS
Length: 60
Minutes
Overview: LinkedIn
Networking for Attorneys is a 60 minute presentation on the capabilities, best
practices and strategies for attorneys to successfully use LinkedIn today to
help grow their practices online. Attorneys will come away with a better
understanding of how other legal professionals are successfully using LinkedIn.
Topics are broken down into the following areas:
-
Creating and Updating LinkedIn Profiles and
Pages
-
Building Referral Networks Through Effective
Contact Creation and Management
-
LinkedIn and Frequency Marketing
-
Using LinkedIn To Better Promote Your Brand and
Practice
- How to stand out from your competition
THE TOP 5 MARKETING FACTS EVERY ATTORNEY SHOULD KNOW
Length: 15-20
Minutes
Overview: The top 5 Marketing facts every attorney should show is an abbreviated presentation to fit tighter time blocks of 15-20 minutes. This condensed program focuses in on 5 critical aspects of attorney marketing at a more macro level.
Topics are broken down into the following areas:
- Attorney / client location dynamics and preferences
- New client contact and conversion rates
- The mobile revolution and what that means for your marketing
- Attorney brand and reputation management online- How to stand out from your competition
About the Speaker:
Dustin Ruge is a published best-selling author and award winning attorney marketing consultant who currently serves
as the Southwest Regional Manager for FindLaw / Super Lawyers – a division of Thomson Reuters. Dustin
has been referenced in such publications as INC Magazine and has provided CLE
seminars and speeches for such organizations as the New York State Trial Lawyer
Association, The National Trial Lawyers (keynote 2016), New York City Bar Association, Colorado Bar Association, Kansas
City Bar Association, Wyoming Bar Association, the Philadelphia Association for Justice, The Rainmakers
Institute, The Bergen County Bar Association, InfoTech, APACA, Tulsa Bar
Association, Maricopa County Bar Association, Arizona Bar Association, Essex County Bar Association, and
more. You can follow Dustin on his blog at SEOLawyerMarketing.com or on
facebook.com/lawfirmseo.
You can connect and contact Dustin Ruge through his LinkedIn Profile:
#attorneymarketing #cle #dustinruge #linkedin #socialmedia #lawyerwebsites