Attorney CLE programs - Dustin Ruge - Social Media, Attorney Marketing, LinkedIn, Brand Management

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Social Media for Attorneys
Length: 60 Minutes
Overview: Social media for Attorneys is a 60 minute presentation on the ever changing role that social media has on attorneys and how to best utilize such vehicles to help improve and grow their practice. Attorneys will come away with a better understanding of the trends in social media, how attorneys can best utilize social media to promote their practices and the importance of social media policies. Topics are broken down into the following areas:

-          Understanding Blogs & Social Media
-          Creating a Social Media Strategy
-          The Do’s & Don’ts of Social Media
-          Social Media Policies

Attorney Marketing On the Internet
Length: 60 Minutes
Overview: Attorney marketing on the Internet is a 60 minute presentation on the trends, best practices and tools attorneys successfully use today to help grow their practices online. Attorneys will come away with a better understanding of the trends in online marketing, how attorneys can best utilize websites, blogs, video and social media to promote and grow their practices. Topics are broken down into the following areas:

-          Trends in Online Marketing
-          Understanding Attorney Searches Online
-          Video, Blogs & Social Media
-          Working With A Legal Marketing Specialist


ATTORNEY BRAND MANAGEMENT
Length: 60 Minutes
Overview: What sets you apart from other attorneys and why should referrals and prospects chose you over a competitor? As an attorney, you are your brand and if you are not taking steps to define your brand, others will define it for you. Attorney brand management provides strategies, steps and reasons for why you should invest in your most valuable asset – yourself. Topics in this presentation include:

-          Why Building, Promoting & Protecting Your Brand Is So Important
-          How To Improve New Client/ Referral Conversion Through Brand Management
-          Maximizing The Most Effective Attorney Branding Properties Online
-          Creating & Executing On A Personal Brand Strategy

LINKEDIN NETWORKING FOR ATTORNEYS
Length: 60 Minutes
Overview: LinkedIn Networking for Attorneys is a 60 minute presentation on the capabilities, best practices and strategies for attorneys to successfully use LinkedIn today to help grow their practices online. Attorneys will come away with a better understanding of how other legal professionals are successfully using LinkedIn. Topics are broken down into the following areas:

-          Creating and Updating LinkedIn Profiles and Pages
-          Building Referral Networks Through Effective Contact Creation and Management
-          LinkedIn and Frequency Marketing
-          Using LinkedIn To Better Promote Your Brand and Practice

THE TOP 5 MARKETING FACTS EVERY ATTORNEY SHOULD KNOW
Length: 15-20 Minutes
Overview: The top 5 Marketing facts every attorney should show is an abbreviated presentation to fit tighter time blocks of 15-20 minutes. This condensed program focuses in on 5 critical aspects of attorney marketing at a more macro level. Topics are broken down into the following areas:

-          Attorney / client location dynamics and preferences
-          New client contact and conversion rates
-          The mobile revolution and what that means for your marketing
-          Attorney brand and reputation management online
-          How to stand out from your competition


About the Speaker: Dustin Ruge is a published best-selling author and award winning attorney marketing consultant who currently serves as the Southwest Regional Manager for FindLaw / Super Lawyers – a division of Thomson Reuters. Dustin has been referenced in such publications as INC Magazine and has provided CLE seminars and speeches for such organizations as the New York State Trial Lawyer Association, The National Trial Lawyers (keynote 2016), New York City Bar Association, Colorado Bar Association, Kansas City Bar Association, Wyoming Bar Association, the Philadelphia Association for Justice, The Rainmakers Institute, The Bergen County Bar Association, InfoTech, APACA, Tulsa Bar Association, Maricopa County Bar Association, Arizona Bar Association, Essex County Bar Association, and more. You can follow Dustin on his blog at SEOLawyerMarketing.com or on facebook.com/lawfirmseo. 

You can connect and contact Dustin Ruge through his LinkedIn Profile:

#attorneymarketing #cle #dustinruge #linkedin #socialmedia #lawyerwebsites