Showing posts with label NYC Law Firm News and Updates. Show all posts
Showing posts with label NYC Law Firm News and Updates. Show all posts

Friday, February 25, 2011

Congratulations Mark Bederow (Great Win - Page 3 NYPost)

The following story appeared prominently on page 3 of the NY Post today:

A Florida man busted in the city for driving with an unloaded gun that was legal in his home state jubilantly bounced out of a Manhattan courthouse yesterday after a jury, won over by his "Southern charm," cleared him of a felony weapons conviction.

The not-guilty verdict for Jonathan Ryan, 29, came after only 30 minutes of deliberation on a charge of weapons possession that carried a mandatory 3½-year sentence.

"I am so relieved. I feel humbled and blessed," Ryan said afterward.

"When you realize you're on the brink of losing all the little things that are typically taken for granted, you suddenly realize they're not so little."

TRIGGER HAPPY: Jonathan Ryan leaves court with girlfriend Ashley Shewey and lawyer Mark Bederow yesterday after a jury spared him three years' prison.
Steven Hirsch
TRIGGER HAPPY: Jonathan Ryan leaves court with girlfriend Ashley Shewey and lawyer Mark Bederow yesterday after a jury spared him three years' prison.

Ryan admitted that he drove to Manhattan on Feb. 21 of last year with a 9mm pistol -- which he bought legally in Florida in 2007 -- in his truck's glove box. Cops found bullets near the unloaded weapon.

He said he had stowed the gun and ammo in the compartment in 2007 and had simply forgotten about them.

"It was a reasonable explanation that he put the gun in his glove compartment, never fired it and forgot it was there," said juror Ryan St. Clair. "He had no intention of committing a crime."

Ryan had been pulled over on the Upper East Side for turning right at a red light, and when cops approached, the landscaper reached for his registration. That's when they spotted the weapon.

"Circumstance shows maybe he really didn't know [he had the gun]," said juror and retired cop Ronald Schuppert.

Ryan had come from Lake City, Fla., to help move his girlfriend, Ashley Shewey, then a page for "Late Show with David Letterman," back to Florida.

Shewey said her boyfriend made a great impression on the jury.

"He's very old-fashioned Southern charm," she said. "That's what I love about him.

"He comes from a small town. It's all, 'Yes sir,' 'No ma'am.' "

Manhattan District Attorney Cyrus Vance Jr. was unapologetic about his office's prosecution.

"Guns brought illegally into New York City -- for any reason -- violate well-established state law and are a threat to our public safety," he said.

"We respect the jury's verdict in this case . . . but we will continue to protect our community from those who illegally possess loaded guns in Manhattan."

Criminal Defense lawyer Mark Bederow said his client should have never been hit with a felony.

"This case was overprosecuted from Day One," he said.

Ryan didn't get off completely scot free. He estimated his lawyer's fees and his trips between New York and Florida left him $50,000 in the red.

"Me and my girlfriend will be paying this for a while," he said.

Tuesday, January 18, 2011

Dustin Ruge Will Be Speaking At The Essex County Bar Assoc. On Law Firm Social Media Marketing

Effective Social Media and Blogging for Law Firms

We are pleased to present a continuing legal education program* on Social Media Forums and why blogging is the quickest way to gain visibility online and manage your firm’s image on line and in the virtual marketplace. A panel of experts will discuss in detail, how social media, facebook page optimization and blogs are important tools for growing your practice, improving your law firm internet marketing, managing your image and ensuring that the proper and accurate information regarding you, your experience and your practice are available online. In today’s Internet savvy environment, understanding how to reach more people and build a credible reputation online is increasingly important for law firm marketing. Dynamic content and participation in forums will allow you to showcase your expertise and will attract more clients.

Join us
January 19, 2011
8:30‐10:30
Essex County Historic Courthouse
470 Martin Luther King Blvd Room B01
Newark NJ 07102

Panel:
Yale Hauptman, Esq., Hauptman Law Firm, Livingston NJ
Dustin Ruge, SEO Consultant, New York, NY. Dustin has his own SEO consulting firm.

Registrants will receive a FREE AUDIT of their current website and a light breakfast.

Please register via email at wsdeer@essexbar.com or online at www.essexbar.com and click on the event on January 19, 2011 on the calendar page by January 17, 2011.

The Essex County Bar Foundation
Essex County Historic Courthouse
470 Martin Luther King Jr #B01
Newark, NJ 07102
973‐622‐6207

* This program has been tentatively approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 1.5 credit hours. CLE credit applications for 1 CLE credit are pending in NY and PA.

Sunday, January 16, 2011

Big Property Tax Increases Coming To NYC



Below are some pretty eye opening property tax increases coming to NYC in 2011. If you are a property owner and would like to appeal my property tax assessment, please contact Brandt Steinberg & Lewis for help...www.bsl-taxcert.com/

WSJ: Co-op and condo owners will pay sharply higher property taxes next year, under a preliminary assessment roll released Friday by the Bloomberg administration. The city attributed the tax increases, due to take effect in July, to higher market values placed on apartment buildings by tax assessors.

Tax collections are expected to rise by 7.5% for co-op owners, and 9.6% for condo owners across the city, according to a summary report released by the Department of Finance.

Owners of single-family homes would pay 2.8% more.

Taxes on rental buildings, often passed along to tenants, will also increase significantly, the report said—by 9% for rent-regulated apartments and by 8.1% for unregulated apartments.

This translates into an average tax increase of $384 for co-ops, $490 for condos, and $107 for single-family home owners. In Manhattan, the tax bill will go up an average of $594 to $9,351 for co-ops and by $970 to $11,348 for condos.

The new assessments are not final. Taxpayers can ask the Department of Finance to make corrections, and can appeal new assessments to the city Tax Commission. The deadline for appeals is March 15 for owners of one- to three-family homes, and March 1 for others.

Under state law, valuations of co-ops and condos are calculated as if they were similar rental buildings, though they are entitled to co-op and condo abatements, usually 17.5%.

Tax collections on office buildings were due to rise by 7.25%, according to the report. In total, city revenue was expected to rise by $900 million under the new assessments, Mr. Stone said.


Source: http://online.wsj.com/article/SB10001424052748703959104576082450659330260.html

Friday, November 5, 2010

Pay Per Click Advertising Bids For Attorneys At An All Time High in New York City

2010 has seen record levels of Pay Per Click (PPC) spending in New York City for the top PPC positions. Even though only 20-30% of all user clicks end up going to PPC ads, attorneys continue to spend record amounts of money paying for these positions. The most common reason why some law firms continue to pay for PPC is due to a lack of performance of their existing website in the natural (or organic) search results. Since most attorneys do not have a sound search engine optimization strategy in place today, around 88% of all spending tends to go to PPC while only 10% goes to SEO. Despite this number, the attorneys with the highest organic research results tend to also have the highest ROI for their internet spending dollars.
Here is a list of many of the most common PPC ads being run in New York City today and their relative costs to compete for the top positions:
New York City Personal Injury Attorney: $31.35 per click
New York Medical Malpractice Lawyer: $30.25 per click
New York DWI Attorney: $27.37 per click
Investment Fraud Lawyers: $26.22 per click
New York Personal Injury Lawyer: $25.76 per click
New York Injury Lawyer: $25.40 per click
New York Car Accident Lawyer: $24.40 per click
New York Criminal Defense Lawyer: $23.96 per click
Tax Fraud Attorney: $22.09 per click
Construction Accident Attorney: $20.76 per click
New York Slip and Fall Attorney: $20.69 per click
New York Bankruptcy Attorney: $18.29 per click
White Collar Crime Lawyer: $16.12 per click
New York Divorce Attorney: $13.56 per click
Police Brutality Lawyer: $12.10 per click
Business Lawyer New York: $9.47 per click
Manhattan Real Estate Lawyer: $7.97 per click
New York Immigration Lawyers: $7.51 per click
Securities Fraud Attorney New York: $7.01 per click
Social Security Disability Lawyers: $7.75 per click
New York Probate Attorney: $5.85 per click
Real Estate Attorney New York City: $5.67 per click
*Note: These amounts fluctuate on a regular basis so these are only estimates based on the time of publication.
As discussed previously with the new changes to Google Places, the top 3 PPC positions in Google just became more prominent and arguably will become more competitive as well. Why? Most attorney PPC advertising takes place around common searches in local areas where Google Places (or maps) displays are present. Since Google has now moved their maps display in place of top PPC advertising on the right hand side of the screen, users will be stressed to see PPC ads below it – especially since the map now floats over these ads as you scroll down the screen to view them.
What does all of this mean to attorneys doing PPC?
- The top positions (located just above the organic results) just became more prominent and will likely become more expensive.
- - If you cannot pay for these top three positions in PPC, you should seriously consider finding secondary key words and terms that are more affordable for you. A good attorney SEO consultant will be able to help you with this.
- - If you have a website now that is not displaying high organically, you may want to reconsider your sending online for better organic results. On average, the ROI on this type of spending far outweighs PPC spending and gives you many more opportunities to capture more long-tail searches as well. Since 40-50% of attorney searches are non-repeatable, you will never be able to predict roughly half of the potential searches you could receive by forgoing good organic results for PPC.
- - Calculate your web spending ROI. Ask attorneys in the top PPC positions what they are paying for these clicks on a monthly basis and compare that with what the top organic position firms are paying for the same searches. Then ask them the new case value on average that each of them have received. I do this frequently with my clients and the differential is almost always significantly weighed in favor of organic results law firm.
- - Other forms of PPC advertising are becoming more cost effective alternatives. For example, Facebook now allows you to advertising to people by demographics (instead of keywords) and due to the lower level of competition for these advertising dollars, these may be a more cost effective alternative for your practice. With 500 million plus users, Facebook follows the old saying in marketing that you should fish were the fish are…and they are increasing on Facebook.
To learn more about law firm search engine optimization, please visit our website and see how we can help you create the highest value online marketing strategies for your law firm.

Friday, October 1, 2010

Dustin Ruge Will Be Speaking At the Rainmaker Retreat October 8 & 9th


Dustin Ruge will be speaking on Search Engine Marketing (SEM) at the Rainmaker Institute’s Rainmaker Retreat on October 8-9th at the New Jersey Law Center in New Brunswick, NJ.

Schedule of events:

Friday 8:00-5:00pm
(Registration at 8:00)
Saturday 8-2pm (Breakfast 7:30)

New Jersey Law Center
One Constitution Square
New Brunswick, NJ 08901
732-249-5000

For more information or to sign-up please go to: http://www.rainmakerretreat.com/

The Rainmaker Institute has helped over 7,000 attorneys from hundreds of law firms generate more and better referrals and fill their practice. Combining your Internet presence with their cutting edge legal marketing strategies and proven steps will help you take the guesswork out of creating a financially and personally satisfying law firm.

If you would like to discover how to develop a comprehensive marketing plan that you can successfully implement, then I encourage you to attend an upcoming Rainmaker Retreat.

The Rainmaker Retreat is a 2-day law firm marketing boot camp for small and solo law firms. FindLaw has partnered with The Rainmaker Institute and will be presenting at their upcoming event in New Brunswick NJ on October 8-9.

If you are a FindLaw Customer, you are eligible for an exclusive discount of $300 off the regular registration fee. We hope that you will be able to join us.

More information is available at www.RainmakerRetreat.com. Please use the discount code FINDLAWNJ when checking out. For a sneak preview and to gain a few current marketing tips, please join one of The Rainmaker Institute's upcoming complimentary weekly teleseminars: http://www.rainmakerretreat.com/teleseminars/preview/.

Monday, June 28, 2010

Google Tags Are Now Available In New York

If you have an Optimized Google local (i.e. places or maps) listing in Google and you practice in New York, Google Tags are now available as an upgrade on your account.

As I previously posted about the introduction of Google Tags in May of this year, for a flat $25 monthly fee, you can add these highlighted markers to your current Google local listings to make them stand out. If your Google local listings consistently display well in targeted searches of higher volume, then this is another great way to draw user eyes to you.

If you are an attorney in New York, you should:

- Optimize your Google and Bing local listings

- Add tags to your Google local listings if they display well in higher volume searches


Visit the SEO consultant firm website to learn more about Law Firm Search Engine Optimization and our blog to learn more about Google Tags Optimization.

Friday, June 4, 2010

NYC: $9.9M Settlement For Man Framed By Cop

NY Post: A man who spent 18 years behind bars after he was framed for murder by mob cop Louis Eppolito settled his civil suit with the city today for $9.9 million.

The city agreed to the whopping payout for Barry Gibbs, 62, this morning, just days before his case was set to go to trial in Brooklyn federal court.

"Mr. Gibbs is very happy," said his lawyer Nick Brustin. "We uncovered massive misconduct in the police department. What was most shocking was how brazen it was."

Gibbs, a former postal worker with a drug history, was convicted of strangling prostitute Virginia Robertson in 1988.

Tuesday, June 1, 2010

Dustin Ruge Speaking At NYSTLA (New York State Trial Lawyers Association) - June 3rd, 2010

June 3, 2010

6:30 P.M. - 7:00 P.M.
NYSTLA, 132 Nassau Street
New York, NY 10038
6 CLE Professional Practice Credits (total for program)

Topics to be presented:

Trends in Online Marketing
- Web Usage & facts
- NYC Legal Search Trends

Inbound vs. Inbound Marketing Overview
- Changes in consumer behaviors

Understanding Attorney Searches
- How search engines display results
- Why search engines display results
- How Search Engine Optimization Improves Results
- The importance of long-tail search for attorneys

Video & Social Media
- Facts & Growth
- Video Impacts
o Conversion
o Optimization
o Search Results
- Facebook
o Facebook Pages
o Facebook Ads (alternative to Google Adwords)
- Twitter
- Using social media to support your overall strategy

Why Work with a Legal Marketing Specialist?
- Experience in understanding your practice
- Understanding your competition online
- Available assets and support to fully execute (content, authority, videos, etc.)
- Stability & Growth
- Knowing how you can best compete online with the highest ROI

The speaker: About Dustin Ruge

Saturday, May 29, 2010

Free New York City CLE On The Ethical Issues In The Practice Of Real Estate Law - June 15th, 2010




When:
Tuesday, June 15, 20108:30 a.m. - 9:00 a.m.
Registration & Continental Breakfast 9:00 a.m. - 12:00 p.m. Program

Where:
City National Bank400 Park Avenue, 7th Floor (at 54th Street) NYC

Speaker:Marc Israel - Executive Vice President, Kensington VanguardNational Land Services

CLE Credits:
3 credit hours ethics live presentation and a complimentary 3 hours Credit CLE self-study course

Capacity:
23 SeatsCost: Free

RSVP:
Please RSVP by June 9 at (888) 664-4262 or via email to connie.luc@cnb.com

Course Details:
This class is designed for practitioners of commercial and residential real estate and addresses a number of ethical issues and potential ethical pitfalls the attorney should be aware of in a real estate transaction. Particular attention is focused on potential conflicts in representing multiple parties in a real estate transaction, the requirement of obtaining a signed engagement letter,using non-attorneys such as paralegals and clerks to attend closings, handling escrow accounts, commingling escrow funds, and escrow account bookkeeping requirements. For more details, please visit CLE New York City

Notes:
Program presented by Kensington Vanguard National Land ServicesCity National Bank is not the accredited provider of this CLE program. Attorneys receive CLE Ethics Credits* in the amount of 3 hours for the live presentation and a complimentary 3.0 hours Credit CLE self-study course** on Advanced 1031 Exchanges.* This continuing legal education program has been approved in accordance with the requirements of the Continuing Legal Education Board for a maximum of 3.0 credit hours, of which 3.0 credit hours can be applied toward the ethics requirement. The New York Institute for Continuing Education is an accredited CLE provider for this class. CLE credits are only applied to New York attorneys.** Administered by the National Academy of Continuing Legal Education. This organization is an accredited CLE provider for this class. CLE credits are only applied to New York and New Jersey attorneys.

Monday, April 12, 2010

NYC Crime Spikes Causing Concerns

NEW YORK (AP) ― Young men and women roaming Manhattan streets with guns. Two men knifed to death on the subway. An attempted rape in a bar. For the past few weeks, the headlines of urban mayhem made it seem like New York had gone back to the 1980s.

"SUBWAY SLAUGHTER" screamed the headline of the New York Post. "Death Rode The 2 Train — Two slain in horror ride on West Side subway" led the Daily News.

The spate of crime — including three shootings and dozens of arrests for what the mayor called "wilding" April 5 near Times Square — has some questioning whether the decades-long reduction in crime is starting to shift as the city struggles with massive budget cuts and a shrinking police force.

"It's very upsetting," said Adele Dressner, who owns a business near 34th Street. "It could happen in the best and worst neighborhoods."

But criminologists and Police Commissioner Raymond Kelly caution against suggesting there's a trend.

"We've had some high-profile events," Kelly said. "But that's going to happen in a big city like this ... it's important to keep it in context."

FBI crime statistics show the crime rate has been falling around the country in recent years, even as the economy has tanked. And crime in the city remains at historic lows — even with a 20 percent spike in murders during the first quarter of this year, and even as the NYPD downsizes.

With about 35,000 officers, the department is still by far the nation's largest. The second-largest is Chicago and it's less than half the size, with about 13,000 officers.

But there are now nearly 6,000 fewer cops than in 2002, when Mayor Michael Bloomberg and Kelly took over. The city's budget proposal for the fiscal year that begins July 1 calls for a further reduction of about 1,300 officers, reached through attrition rather than layoffs.

Kelly has a difficult task: reassuring New Yorkers the city remains safe, while trying to stop his department from shrinking further. He has said repeatedly that he needs more officers, but will do his best with what he has.

"The city has become much, much safer," he said. "One crime is one crime too many, obviously and our goal is to suppress it, wherever it occurs."

Suppressing rising crime would have been even more difficult for police under an emergency budget plan Bloomberg proposed earlier this year that envisioned having to lay off 3,150 police officers because of drastic state budget cuts.

Gov. David Paterson's state budget would have shrunk aid to the city by more than $1 billion. The state still has not come up with a final budget, but Bloomberg promised this week that the city would weather the budget cuts without laying off any officers.

The news relieves some city residents.

"The more cops out there, the less people will be looking to hurt someone or rob someone," said Brooklyn resident Evan Griffiths. "Like them or not, just being out there makes it better for the community."

There's a debate whether flooding the streets with officers really led to the historic crime drop of the 1990s, after the city had been ravaged by urban violence. The term "wilding," used by Bloomberg last week, was created after the notorious 1989 rape of the woman known as the Central Park jogger. The 1980s was the decade of subway vigilante Bernard Goetz, "preppie killer" Robert Chambers and the infamous Howard Beach racial attacks.

The murder rate — considered by many to be the most reliable barometer of crime — had hit a record 2,245 in 1990. Then-Mayor David Dinkins launched a hiring spree of more than 5,000 police officers.

By 1994, the city's homicide rate fell 19 percent, by 365 murders, the largest decline in two decades. The crime rate has continued to fall ever since.

Criminologist Andrew Karmen, author of "New York Murder Mystery: The True Story of the Crime Crash of the 1990s," said New York officials never bothered to figure out exactly why crime fell. Karmen and others argued the city was safer not because of an increase in officers, but social factors: fewer bloody turf wars between crack dealers; a decline in the population of young, crime-prone men, and even harsh winters. Karmen said those social factors are still in play today.

Former Mayor Rudolph Giuliani and his police commissioner, William Bratton, insisted a menu of crime-fighting strategies made the city less hospitable for criminals. They cracked down on "quality-of-life" crimes like panhandling and made arrests on less serious offenses that they said stopped larger crimes from happening. Giuliani is credited with the cleanup of Times Square from a fetid stretch of porn shops into a glittering Disney-centric urban playland.

The department also started to track patterns of crime by computer. Commanders began deploying patrols based on where and when robbers, drug dealers and gun peddlers are most active. By 2002, there were more than 40,000 officers in the nation's largest police force.

Under Kelly, Operation Impact was started, where the bulk of police academy graduates were placed into high-crime zones identified through the CompStat computer system.

"The NYPD, especially this administration, has done an incredible job of keeping crime down," said Richard Aborn of the Citizens Crime Commission.

In recent years, City Hall has crunched crime statistics from around the country, producing numbers it says shows New York is "America's safest big city." Arrests have been made in the crimes of the past few weeks. And many New Yorkers say the city feels just as safe as always.

"My neighborhood is much, much safer," said David Duncan, who runs a community television show in the Crown Heights area of Brooklyn. "I know it's true because I see it. I don't see anything worth freaking out over — yet."


Source: http://cbs3.com/wireapnewsnj/Wilding.spree.subway.2.1624223.html

Monday, March 15, 2010

Lawyers From 3 New York Law Firms Could Collect $200M From 9/11 Settlement



A select group of lawyers will be the biggest earners if the giant settlement for 9/11 workers goes through.

The lawyers, who come from three different firms, represent the 10,000 plaintiffs seeking compensation for illnesses caused by working at Ground Zero.

Paul Napoli and Marc Bern of the firm Napoli, Bern, Ripka have the vast majority of cases - some 9,000.

Both men made it big suing the makers of diet drug fen-phen in the late 1990s, when they represented tens of thousands in a class-action suit. Bern boasts on his Web site that he's earned clients more than $1 billion in settlements over his 30-year career.

About 5,000 clients took Napoli to court and accused him of mishandling the fen-phen settlement, saying he paied more money to some members of the class action than others. That case is still pending.

The other lawyers in the Ground Zero cases are William Groner of Worby, Groner, Edelman, and Nicholas Papain and Andrew Carboy of Sullivan, Papain, Block, McGrath, and Cannavo.
Together, the firms stand to walk away with some $200 million in legal fees plus millions more in expenses if the proposed settlement is approved.

"We believe personal injury lawyers should be held to the same standard as medical malpractice lawyers, which gives more money to the victims and less money to the trial lawyers," Kriss said.
Unlike personal injury cases, which have no limit to the amount a lawyer can take from the winnings, medical malpractice lawyers can earn only up to 23%.

Source: http://www.nydailynews.com/news/national/2010/03/13/2010-03-13_theyll_reap_the_lions_share_of_settlement_for_911_sick.html#ixzz0iH9vXX1l

Wednesday, February 17, 2010

Toyota Facing Class Action Lawsuits






Interesting timing - especially since one of my client, Rheingold Valet, has been at the forefront of this investigation from some time...


Toyota is facing dozens of class-action lawsuits in the US that could cost it billions of dollars in damages as the Japanese company struggles to contain the fall-out from its mass recall of faulty cars.


Akio Toyoda, Toyota’s chief executive, is on Wednesday due to update consumers about what steps the company is taking to address the design flaws that led to unintended acceleration and braking problems in some of its most popular models.


Mr Toyoda’s presentation is part of a belated drive to counter the negative fallout, including the proliferation of lawsuits and two US Congressional committee hearings that will probe its response to drivers’ complaints. One committee has asked Mr Toyoda to testify during a planned visit to the US next month.


Tim Howard, a law professor at Northeastern University in Boston who is co-ordinating litigation against Toyota, estimated that 44 class-action lawsuits had been filed under state and federal law by the end of last week. He estimated that the claims could reach $3.6bn (€2.6bn), based on an average loss of $600 per vehicle.


A court hearing is scheduled in San Diego on March 25 to determine the location of a single national case.


Some claims relate to deaths, injuries and property damage allegedly caused by defective parts, while others are based on a drop in Toyota vehicles’ trade-in values.

“The only way business understands is when you hurt their profits,” said Mr Howard. “If they’re going to spend a little bit to clean this up, that’s not going to hurt their business model.”
In addition, some dealers and car auction companies have claimed compensation as a result of the freeze imposed earlier this month on sales of eight recalled Toyota models.


Two law firms spearheading a claim by dealers and auctioneers in Kansas and Louisiana, said “class actions allow small businesses to come together and take on a corporate Goliath like Toyota”.

Toyota hit another bump on Tuesday when the US National Highway Traffic Safety Administration, itself facing criticism over its response to concerns about Toyota safety issues , said it was investigating whether the carmaker conducted its vehicle recalls “in a timely manner”.

The NHTSA said it had requested production data, consumer complaints and other documents expected to shed light on how and when Toyota learned of problems affecting about 6 million vehicles it has recalled in the US.


The NHTSA review could lay the groundwork for officials to fine Toyota if they determine the manufacturer violated its legal obligations. It also sets the stage for a congressional review of Toyota’s safety crisis set for next week.




Source: http://www.ft.com/cms/s/0/c41c5a9e-1b2a-11df-953f-00144feab49a.html

Saturday, November 7, 2009

New York Criminal Defense Attorney Cries To Jury

Welcome to the touchy-feely defense bar.

The past couple of days have shown us a decidedly softer side to the perhaps stereotypical tough-talking New York defense attorney. One of these displays happened Friday in Brooklyn where two former Bear Stearns hedge fund managers, Ralph Cioffi and Matthew Tannin (pictured), are on trial on various fraud counts, accused of lying to their investors about the health of two funds as they were collapsing in 2007. Susan Brune, a white-collar defense attorney, is representing Tannin.

During her summation on Friday, Brune argued that the prosecution deliberately mischaracterized her client’s state of mind. For example, prosecutors have alleged that in an April 2007 conference call with investors, Tannin lied in saying he was “comfortable” with the funds’ performance, when days earlier, he had emailed Cioffi over concerns about a market research report. He wrote that if the report is “ANYWHERE CLOSE to accurate, I think we should close the funds now.”

Brune said the email, when read in its entirety, actually showed that at the same time that Tannin had concerns, he saw a potential buying opportunity. She said Tannin and the other managers became “excited” because they believed they could use the research as a tool to help turn the funds’ performance around, according to reporting by WSJ’s Amir Efrati, who attended.

All pretty normal, as summations go. It wasn’t so much the words as the demeanor, that was atypical. Efrati reports that Brune’s voice got soft and she looked as if she might tear up several times. At the conclusion of her remarks, her voice quivered and she began crying as she implored the jury to acquit her client. “Send Matt home to his family,” she said.

Source: blogs.wsj.com/law/2009/11/06/new-york-defense-attorneys-showing-their-empathetic-side/ Lawyer Website Consulting

Thursday, October 1, 2009

Why Your Website is Your Most Powerful Marketing Vehicle - NYS Bar Assoc. Journal

This is a excellent article that recently appeared in the New York State Bar Association Journal. It clearly defines in very simple terms the importance of internet marketing and the how website design and search engine optimization (SEO) are two interrelated yet very specialized disciplines.

Your website is probably your most powerful marketing vehicle

These days, more than 65% of people begin their search for a lawyer on the internet. Not only should you be there, but you should look good in comparison to your competitors’ websites. Prospective clients can and will compare so make sure you do a little competitive intelligence as you work on your site.
Legal websites provide the highest ROI

For sure-fire value in marketing, put monies and time into your website and search engine optimization. As long as you’re not squandering your monies by doing foolish things, work on your website is going to have more return on investment (ROI) than almost anything you can do. If your site is tired and you haven’t been updating it, this is a good time for a redesign. Concentrate on deepening and broadening your site, and commit to making this an ongoing project. Content is still king.
Website professionals produce professional results

Don’t let your nephew (or cousin or uncle) design your site unless he or she is a professional website designer. Make sure your site is engaging with graphics that “speak” to your potential client and some kind of tag line that brands you. For instance, a criminal lawyer might have someone being handcuffed (which certainly speaks to someone looking for a criminal lawyer), with the tag line: “In trouble? We can help.”

Search Engine Optimization (SEO) should not be confused with website design

Search engine optimization (SEO) is a complicated subject. Most website designers are not SEO experts. Look at the sites a company has optimized and see how they place on Google. Without any question, design and optimize for Google. What does well on Google will generally do well on the other search engines as well.

If you have limited funds to spend on marketing, your website is the first place to spend them.

Legal Marketing in Turbulent Times:
Keeping Your Practice Afloat

By Sharon D. Nelson, Esq. and John W. Simek
Source: New York State Bar Association Journal – Sept 2009