Tuesday, March 24, 2015

Is your website costing you business?

Attorneys often ask how consumers view them, how they search for them online, and how they can best position themselves for maximum consumer exposure and results.

But what about other attorneys?

Many attorneys I have worked with over the years claim to get some of their best clients and cases from other attorneys. Moreover, some of the best attorney referral sources are from other attorneys.

So what are attorneys doing to better market and position themselves to other attorneys and more importantly, what are other attorneys looking for in other attorneys and why? A recent in-house counsel report helps to shed light on this issue and how you as an attorney can take advantage of it.

Click Here To

#lawyermarketing  #referral  #attorney  #lawyer  #website  #conversions

Monday, March 16, 2015

Is Your Law Firm Ready for April 21?

April 21, 2015 could be a defining moment for your law firm. Why? Because Google is planning on telling the whole world (through their own search results) whether or not your online marketing in
mobile ready or not.

On average 30% of people (and growing) will access an attorney website each day through mobile devices. Moreover, attorneys who advertise to the Hispanic community could take an even bigger hit. On April 21st Google has announced that this can all change...especially for those who are not prepared and for those who are fortune enough to benefit from it.

Are you ready?

Click Here To

#lawyermarketing #attorney #lawyer #mobile #seo

Tuesday, March 3, 2015

AZ Bar Association CLE: Attorney Marketing On The Internet (Wed March 4th @ 12 noon) 1 CLE Credit

Please join us for the upcoming CLE on Attorney Marketing On The Internet hosted by the Arizona Bar Association.

Faculty Speaker: Dustin Ruge

CLE Credits: 1

Time: 12-1pm

Location: State Bar of Arizona
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266

To Register: https://azbar.inreachce.com/Details?groupId=ba54e60d-c9d0-43cb-97b5-c3b2ce1efd64

#cle  #lawyermarketing #azbar 

Friday, January 23, 2015

Is The Internet Really Dying? Many Say Yes

Yesterday we heard some pearls of wisdom out of Davos from the Chairman of Google, Eric Schmidt
who proclaimed that “…the internet will disappear.” To many of us who work in the industry of internet marketing, this should come as no surprise…but to most it still is.

In November of 2014, an article in the Wall Street Journal entitled “The Web Is Dying; Apps Are Killing It” was published after many prognostications dating back a number of years now that mobile is transforming the internet landscape. Additionally, many industry experts now predict that the number of people accessing websites in 2015 from mobile devices will exceed those who access them by PC. Why is this important? Because most websites in use today were not designed for mobile access.

But then again, neither was the web.

Many product innovators talk about the point of inflection in which products and industries hit their peak growth and then decline. So has the web and the internet as we know it today hit the point of inflection? More importantly, what forms of information and access will now replace it?

Here is what I do know: the growth of the internet without the simultaneous growth in access points (personal PC’s) was not possible. The growth of personal computing enabled the internet to grow and flourish but the sales of personal computers is now in decline - being replaced by mobile devices. Anybody who has ever tried to access and use the internet on a mobile device which is a mere fraction of the size of a 1024 X 768 resolution computer screen knows the limitations this now presents. Additionally, mobile now enables and utilizes something else a PC could never do: your location at any one time. This is what has help lead to alternative search applications we now refer to as “Apps.”

How have Apps changed the game? We know from the aforementioned Wall Street Journal article that 85% of smart phone users spend their smart phone time on Apps while only 14% of their time is spent on the web. It doesn’t take a rocket scientist to visit any school, restaurant and bar to notice how pervasive the amount of time people now spend on smart phones truly is.

So here is the million dollar question: what will replace the internet? 

First off, nobody knows the answer to this question and if they think they do, well, they don’t. We may not be able to predict the future but we can look at trends and see the following:

  • The days of the website are dying along with the web. Will websites every completely go away? Not likely. But what will change is how websites are used and their overall importance in internet marketing. Far too many brand plays are now being made into the web for people to only trust one source of information – namely your own website. Decisions made online are increasingly non-linear and involve multiple information points and citations. Moreover, smart phone access is leading to increasing levels of alternative search vehicles and away from major search engines which were the mainstay of websites. 
  • Google’s biggest threat is mobile – which is likely why they are trying to roll-out high-speed fiber networks and now mobile wireless services to their customers. Google understands what ultimately enabled the web (and their initial meteoric growth) and how losing that enablement threatens all of the advertising revenue they receive from businesses who advertise on their sustained search volume that the web provides.

In conclusion, yes, the web and the internet as we know it is indeed going through a major innovation transformation led largely by the change in access enablement from the personal PC to smart phones. Some will call this the death of the web or the disappearance of the internet – all of which makes for great headlines. What they don’t tell you is how quickly this death is coming and what it will be replaced with but we do know this for certain: it is coming and faster than anybody thought…

#lawyermarketing  #apps  #mobile  #branding  #internet  #web

Thursday, October 30, 2014

Does My Law Firm Need An App?

Legal AppsA growing number of attorneys and law firms that I work and meet with are asking the same question: Do I need an App for my practice? When asked I always ask them 3 simple Questions:

  1. WHY would their clients want to download their APP?
  2. HOW would your App make your client engagements better and more efficient FOR YOUR CLIENTS?
  3. HOW REPEATABLE are the engagements with your clients and HOW OFTEN do they take place?

As you can imagine, most attorneys are not fully prepared to answer these questions and therefore would be advised NOT to build an APP for their practice until then they are. There are some key considerations that every attorney and business owner must evaluate in order to understand how Apps can benefit their business. Click here to read on and find out what they are…

#lawyermarketing #mobile #apps #legalapps  

Monday, October 27, 2014

Dustin Ruge Presentation: Emerging Technologies & Trends In Attorney Marketing (Colorado Bar Association)

Dustin Ruge will be speaking at the Colorado Bar Association Technology Expo on emerging technologies and trends in attorney marketing on October 27th

For more information and registration:  Click Here
Attorney Marketing Trends Online
Date & Time: Monday, October 27th at 4pm

Location: 1900 Grant Street, Denver CO 80203

Faculty: Dustin Ruge

#cle  #lawyermarketing

Wednesday, October 1, 2014

AZ Bar Association CLE: Attorney Brand Management (1 Ethics Credit) Faculty: Dustin Ruge

Dustin Ruge will be speaking at the AZ Bar Association (Tucson Chapter) on the importance and strategies surrounding personal brand management for attorneys on October 9th @ 12 noon.
Attorney Brand Management
For more information and registration:  AZ Bar Association CLE Programs
Date & Time: Thursday, October 9th at 12 noon

CLE ETHICS Credits: 1

Location: 270 N. Church Ave. Tucson, AZ 85701

Faculty: Dustin Ruge

#cle  #branding #lawyermarketing

Attorney Brand Management CLE Dustin Ruge