There is nothing new about mobile search unless you are the
average attorney. With the fastest consumer technology adoption rates in the
history of marketing, mobile is hard to keep up with and more importantly, it
is hard for many attorneys to know how this impacts their marketing spending
relative to effectiveness. Here are a few things to keep in mind…
1.) Fish where the fish are
Of all of the ways you can market your law firm practice,
there is one channel that is growing at a record pace and that is through
mobile. It is hard to not see people with smart phones and t
ablets anymore both
inside their homes and out. This is the new normal and projections currently
have mobile searches to you exceeding PC searches by 2015 (yes – next year!!)
2.) Most of your attorney websites DO NOT
currently support mobile
search
Most attorneys are not surprised to hear that mobile search
to their websites are expected to exceed PC search in 2015 until they realize
that most attorney websites DO NOT support this change. Just open up your website in an iPhone and see
what comes up. If it is NOT a professional MOBILE version of your website, you
have a problem. Remember: 80% of people will abandon a mobile website if they
have a bad user experience and most attorney websites built for PC’s provide
exactly that.
Google has endorsed one technology for mobile website
development and that is responsive design. In case you haven’t noticed, the old
days of building (and guessing) which m.dot design will work best is over. The
reality is that there are hundreds of mobile interfaces and growing out there
so let responsive design handle them all in one shot.
4.) Focus your paid results around your practice
areas
If you are doing PPC (Pay Per Click), are you accounting for
mobile searches as well? Ever noticed how there are far fewer PPC results
displayed on those tiny results screens? If you handle DUI and auto accident
cases, have you ever thought about what devices people are searching from,
where and when?
5.) Coordinating your email and mobile together
As we have recently discussed on our
facebook page,
email
marketing in making a comeback. If you currently utilize email marketing, a
growing number of people are opening your emails on a smart phone and clicking through
to links – which are most likely going your website…on a mobile phone.
Want to help increase the conversion rates on your
email marketing? Then provide a fantastic mobile user experience on your
website.
Are you running TV, billboard
and radio ads? Ask yourself the same question…
#lawyermarketing #mobilesearch #mobile
