Friday, June 13, 2014

Upcoming AZ Bar Association CLE: Social Media For Attorneys (Ethics Credits)

The Arizona Bar Association with host a CLE presentation on the changing role that social media has on attorneys and how to best utilize such vehicles to improve and grow your practice. Attorneys come away with a better understanding of trends in social media, social media best practices to promote your law firm and the importance of social media policies.

  • Develop a social media strategy for your firm
  • Create social media policies for your firm

SEMINAR CHAIR: Dustin Ruge, Regional Manager, FindLaw

Time & Location:

June 30, 2014
1:30 PM - 3:00 PM (Arizona)
00676-SRO- State Bar of Arizona Southern Regional Office(23)
270 N. Church Suite 100
Tucson, AZ 85701

1.5 CLE
1.5 Ethics  


#CLE  #attorneyCLE  #continuinglegaleducation #lawyermarketing

Monday, June 9, 2014

26% of Car Crashes Caused By Cell Phone Use

Many personal injury and criminal defense attorneys fail at advertising due to the lemming syndrome. Most will write the same content, advertise in the same ways, do what everybody else does and then expect a different result. The bottom line is there is far to much competition today to be successful as a Lemming. You need to become unique, learn how to set yourself apart and the first place to start is with the facts...

In March, the National Safety Council released their 2014 injury facts report that included a few key findings:
26% of car crashes caused by cell phone use

- Poisoning & Drug Overdoses were the leading causes of death in 18 states. This inludes death from perscription pain killers
- Cell Phone use is involved with 26% of all car crashes  - an increase from previous years.
- Only 5% of the 26% of cell phone usage involved texting.
- Motor vehicle crashes still remain the #1 cause of death for teens
- The mostly costly Workers Compensation claims in time and money involve head and nervous system injuries.
- The number of Elder adult falls have increased by 112% since 1999
- Deaths involving motor vehicles are highest in July and lowest in February.
- Alcohol related driving deaths are the highest during the 3 days around New Years.

What does this mean for Personal Injury and Criminal Defense Attorneys:

1.) How are you marketing and creating content around cell phone injuries and accidents? Texting is getting a lot of press these days but talking is still the cause 4X more often
2.) How much content do you have around poisoning and prescription drug overdoses? Most attorneys have very little marketing content & focus for the #1 cause of death in many states.
3.) How are you better targeted teen related motor vehicle accidents and deaths? Do you have targeted marketing around this?
4.) Why are elder falls increasing? Is there an increase in negligence?
5.) Instead of vacationing in July, how are your INCREASING your marketing around motor vehicle deaths that month?
6.) Are you celebrating New Years with a drink in your hand or receiving calls from other people who were and are now in trouble? What are you doing to increase your awareness for these during these critical few days and who is taking your calls at 2am in the morning to convert them?

#personalinjury  #criminaldefense  #accidents  #accidentnews  #carcrash

Friday, June 6, 2014

Organic Search & Google + Lead The Way on ROI (Return On Investment)

So how does the Return On Investment (ROI) for Organic Search compare to PPC (Pay Per Click or Google Adwords) advertising?  This is a question I receive on almost a daily basis from attorneys.

A recent survey by BrightLocal was conducted to determine the highest levels of ROI -  and the results may be surprising to some. We often think in the context of organic search versus PPC but what this surveys shows is that we may be missing one of the most important and fasting growing tools of all: Google + / Google Local.

Since 2009, we have been posting countless articles on the importance of local search for attorneys  as well as the recent emergence and importance of Google +. Google, who is now in effect the traffic cop of the internet, has made it abundantly clear that Google + will be integral to the use of their other services - including Google Local which is a must for attorneys.

So the next time you are debating whether your search strategy should include organic or PPC, make sure you are not missing out on #2: Google+ / Local. Additionally, a lot of attorneys today are  spending heavy on social media and most do nothing to feed their Google + strategy beyond a simple setup. These results should also question that thinking as well...

#lawyermarketing #attorney #lawyer