
According to a report out this year by Hitwise, the number of these long-tail searches continue to increase while the more simple searches of 3 words or less, although still significant in total volume, continues to decline. In fact, searches with 8 or more words witnessed the largest year-over-year growth at 20%.
So how do law firms increase the chances of catching these searches? SEO Design and increased SEO content is usually the first place to start. In highly competitive markets, it is also helpful to improve your off-site SEO methods as well with such things as inbound linking, Google local optimization, etc.
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