Monday, February 22, 2010

What Search Engines Are Being Used The Most?

Interesting chart from ComScore. I often have clients ask me about the volumes of search engine traffic (i.e. Google, vs. Yahoo, vs. Bing etc.). What this chart does show beyond the relative search volumes is something that is equally important: TRENDS. For example:

- Bing usage, although small has grown 11% year over year. Certainly a good deal of this surrounds the buz of this new release. Clearly Yahoo has take notice: word has it that yahoo will now use the Bing search engine as their backbone when they finally merge their SERPS.

- Youtube is still the SECOND most popular search engine (next to their owner: Google). It is always amazing to me how much time and effort people spend in optimizing their websites yet most still ignore the optimization of videos on this search engine.

- FaceBook had a 13% growth year over year - bet you never thought of Facebook as a search engine right? With over 200 million active users in the US and over 100 million that use the system each and every day, people need to give this some serious thought. Facebook pages like: Law Firm SEO (Search Engine Optimization) some bring some serious punch to your SEO efforts if properly utilized.


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  2. The most commonly used search engines are Google, Yahoo and Bing.

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