Thursday, March 25, 2010

Digital, Radio & TV Advertising Continue To Decline While Web Spending Grows

Second article in a week on this subject. Interesting how they make mention of TV and Radio which are also losing ground to the internet...

We've been talking about the migration of advertising revenue from print to the web for years now. A landmark tipping point where advertisers actually start spending more on

electronic platforms than print will finally arrive this year according to a new study from consulting and research group Outsell. Erik Sass at MediaDailyNews summarized the Outsell report in a column Monday, noting that the data came from a survey of over 1,000 U.S. advertisers and marketers that was conducted in December.

The study revealed that 32.5% of the $368 billion that American advertisers and marketers plan to spend in 2010 will got to digital with print dropping to a 30.3% share of the pie (digital expenditures include display ads, search, direct email marketing and development of company websites).

The biggest losers in the continuing decline of print media will be newspapers and printed directories (like yellow pages) according to Outsell. The firm says newspapers can expect to see their already decimated revenue stream fall another 8% in 2010. Directories are also expected to fall 8% but Outsell predicts magazines will defy the trend and actually see a 2% increase.

Traditional electronic media also continues to lose ground to digital media which surpassed radio spending in 2008. TV is now seeing its market share steadily erode as well and Outsell said TV ad revenues would drop 6.5% this year as eyeballs continue to gravitate to the web.



  1. This obviously comes as no surprise, but as a creative services manager at a video production company, we're still plugging along just fine with tv buys. working mainly with law firms and automobile dealerships, our audience is still watching television, and ROI is still being met in terms of lead generation.

    denis mutter

  2. Everything is very convenient and accessible common user. Very nice attention of managers who are always ready to help and give