Monday, July 12, 2010

Dustin Ruge Mentioned In This Month's INC Magazine

Search Optimization in the Mobile Commerce Age

As more consumers use their mobile phones for Internet access, the question for businesses that want to get noticed online is what does this mean for search? Instead of using traditional search engines, many mobile Internet users are turning to specialized apps that help them find what they’re looking for.

Is your business trying to reach potential customers who search for information online? Of course it is.

But be sure not to neglect those who use mobile phones -- used by more than 90 percent of U.S. households today, according to CTIA, the wireless industry association. That compares to home Internet usage estimated at about 74 percent, according to Nielsen Online.

The CTIA also says data usage on mobile phones has surpassed the amount of voice data in the U.S. for the first time last year. Along with using mobile versions of Web browsers, on-the-go Internet users are increasingly turning to social media and specialized apps to help them find what they're looking for.

In the era of mobile Internet commerce, businesses need to re-evaluate their search engine optimization strategies. In order to share some tips on taking advantage of this shifting trend from computer to smartphone, we caught up with experts in this field. Read More...


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