Sunday, February 27, 2011

Google's New Duplicate Content Changes & Legal Article Marketing


There is a great deal of confusion as of late about the impacts of duplicate content on the web and how it can impact law firm search results. This has become increasingly important to understand now that Google has announced their new ranking changes as it relates to duplicate content. The rational is pretty simple here: Google wants to give credit to the originators of good content over the websites who would republish the same content on a more authoritative domain and get a higher rank / credit for it.

Naturally you don't want to create multiple websites with the same content - that was also a hard and fast rule of good lawyer SEO. But many law firms do conduct article marketing for the purposes of inbound link building and in these cases, here are a couple of key points you need to know:

- Duplicate content has to do primarily with identical content on the same domain
- If duplicate content is published on multiple domains, Google wants to give credit to the source of that content - irrespective of the authority of each domain publishing it...hence the new changes in the Google search algorithm.
- If you have distributed duplicate content for legal article marketing purposes AND the article also resides on your website AND the distributed content has links back to your website, then as a rule of thumb, you can avoid duplicate content issues if your content on your website and/or blog is at least 20% different than the content you distributed out for marketing purposes. Here are some ways you can do this:

- Change the title of the article
- Change the order of listed items
- Change the introduction
- Change the footer and about the author box
- Rewrite 1 paragraph in 5

Of course you can help avoid all of this by simply not publishing the identical content you have already distributed on your website as well...but many law firms still do.

As I have discussed in previous posts on law firm article marketing, good content distribution can be one of the most effective link building strategies you can use. With all of the recent press about Google penalizing companies for bad link building, it is increasingly important to make sure that you build links from relevant and legitimate sources.

When other law firms publish your content on their websites and blogs, they are also publishing your links back to you as well - a win-win scenario and why article marketing can be so effective. Since there is no Google duplicate content website penalty for publishing permission-based content articles in moderation, you are providing others the ability to publish "useful" information on their sites and blogs for the express purpose of providing enhanced reader value. How these duplicate articles ultimately end up ranking is immaterial since that is not their expressed purpose.

So when you conduct legal article marketing, just understand what the goal of Google's recent changes are and how they can impact the performance of your website and content. The last thing you want to do is write great content, syndicate it for distribution on other sites and then have Google discount your own website's article because the identical content also resides elsewhere.

On a final note, I recently published the top 8 legal article marketing directories which should still be used as described. Just keep in mind that it is always helpful to publish your article on the more authoritative sources FIRST and then to the remaining directories after. For example, if ezinearticles.com is going to give you the maximum exposure in comparison to the other directories, publish it there FIRST and then wait a few days to a week to distribute the same content to the other sources. That way you are sending source signals to Google from your most powerful points of distribution first.

Visit our website at www.seoconsultantfirm.com to learn more about law firm search engine optimization and how to grow your law firm online.

4 comments:

  1. Thanks for the information; it's nice to see Google has changed what's considered duplicate content!

    ReplyDelete
  2. Check the ysl replica cipher to verify authenticity. The LV cipher is about balanced from ancillary to side. So attending at the bag all-embracing to see if the cipher is symmetrically placed in affiliation to the handles and sides. Check every attachment for a covering tassel. The tassels should be fabricated of the aforementioned adaptable covering as the purse itself. If the tassels attending agleam or plastic-like, it is acceptable a replica purse. Look for a name bowl on the alfresco of the purse. If it has one, it is not authentic. Balenciaga puts their tags on the hermes outlet central of their purses, either in metal or leather. They will account either the appearance or consecutive amount on the tag. Check the added tassels that arise with the purse. If they are formed in a circle, it is not a absolute purse. Balenciaga consistently sends added tassels in a clear, collapsed artificial wrapping. It may be bankrupt in on itself but the tassels central will never be rolled. Scrutinize the purse photos anxiously and analyze them to chanel replica accurate photos from the Balenciaga website. If the agent does not account photos of the absolute purse for sale, beware. If he abandoned lists banal photos, ask to see photos of the absolute purse. Look at the accouterments on the purse. Balenciaga accouterments is either assumption or a addled silver. If the accouterments on the purse is shiny, it is not authentic. Examine the leather. If aggravating to actuate the actuality of a covering handbag, analysis for inconsistencies in the color, like ablaze patches on the apparent of the bag. Aswell agenda the bendability of the leather. If the bag feels stiff, it's acceptable an impostor, according to the dior handbags Seattle Post-Intelligencer. Observe the Prada logo. It should arise on a metal tag on the alfresco and the central of the bag. You should aswell see the chat "Prada" stitched again forth the inside. Use accepted sense. If you acquisition the backpack at a flea bazaar for $99, you can bet that it's a fake. If you acquisition it for bargain by a acclaimed banker in a high-end appearance commune like Rodeo Drive in Beverly Hills, you can buy with confidence. If searching at handbags online, analysis the seller. Do a quick Google seek for the aggregation affairs the account and attending for ratings from added buyers. If application an online bargain or retail website like eBay, bang on the seller's user appraisement and apprehend specific reviews. Examine the accouterments for any signs of discoloration, blight or fading. Attending anxiously at the ysl outlet zippers, clasps and chains and agenda the superior of the brass. Prada uses abandoned aged brass, so ailing complete accouterments is a asleep betrayal for affected merchandise.

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. When it comes to choosing a printing company there are several things to be considered, the first being search trademark in India or not you want to use an online company or one with premises near you. There are costs and benefits to both. There is also specialty, cost, method and reputation to consider.

    ReplyDelete