Monday, July 18, 2011

Most Large Law Firms Have Twitter Accounts - But Few Tweet Often


A recent report our by the National Law Journal shows that although most of the nations largest law firms (78%) now have at least 1 twitter account yet most do almost no tweeting at all. Of the firms that had Twitter accounts, eight have protected accounts - meaning you must receive firm permission to access these accounts.

The debate still rages on as to the real effectiveness of Twitter and the business of law. We continue to hear stories of attorneys effectively using social media during high profile cases such as the Angel Alvarez case were he survived 20 gunshot wounds from the police in NYC. Conversely, many of the most highly followed attorneys on Twitter continue to claim that little or not new client generation has resulted from these efforts.

As attorneys continue to learn more about social media and its uses, they continue to question its effectiveness and the best uses of their time and legal marketing dollars.

When working with attorneys, the initial questions I commonly receive are the following:

- What social media accounts do I need (i.e. Facebook, Twitter, LinkedIn, Videos, etc.)?
- Do I need accounts for my firm, attorneys, by practice area, etc.?
- How do I maintain each of these accounts?
- What do I write about on these accounts?
- Is this an effective use of my time?

To best questions, I continue to promote the creation of a legal active content strategy. This strategy is based on the simple creation and integration of all of the mostly commonly used social media tools into one seamless and easy-to-use information network.

Once created, information is entered in one location (your legal blog) and then transmitted throughout your entire social media network automatically. No more entry into multiple accounts and not more worrying about which social media tool will work the best for you.

If you would like to learn more about setting up an effective active content strategy for your law firm, please contact us today so out top search engine optimization consultants we can help you grow your practice online.

5 comments:

  1. I think they know that how well social media is working for everyone and this is the reason to gain popularity more and more law firms are moving towards social media sites.

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