Monday, February 18, 2013

Mesothelioma Dominates As Highest Cost-Per-Click Keyword in 2013



Want to know who is paying the most for the Pay-Per-Click (PPC) Advertising? Look no further than the legal industry that now holds the top 50 spots! 


Two years ago we reported on this blog that of the top 50 results, 6 included the word “mesothelioma”  - with the #1 spot going to San Diego…which comes as little surprise with their history of ship building. We also noted that: 21 or the top 50 terms were attorney related and 7 of the top 50 involved DUI/DWI.

Boy how things have changed over the past two years…

As you can see from the chart below (1-30-13), “mesothelioma” related terms now constitute 47 of the top 50 terms with the bids for the #1 term (tennessee mesothelioma attorney) now going for $285 / click. Just to put this perspective, this term now costs 548% MORE than the number one term (listed above) from two years prior.

So what does all this mean?  A couple of thoughts come to mind:

-          - An increasing number of personal injury attorneys are focusing more of their marketing dollars to mesothelioma related cases

-          -  Competition for personal injury / mass tort related searches are becoming much more competitive

-          - Attorneys are finding online advertising to be potentially more effective than alternative forms of media advertising

-          - Mesothelioma searches, once dominated by coastal states with a history of ship building have now moved inland to many interior states

If you are an attorney and want to learn more about how best to market for mesothelioma cases, please contact us today to learn more about how we can help your firm grow online…











Rank Term
         CPC
1
tennessee mesothelioma attorney
$285.64
2
atlanta mesothelioma lawyers
$269.02
3
tennessee mesothelioma lawyer
$263.98
4
mesothelioma attorney wisconsin
$262.80
5
asbestos lawyer wisconsin
$257.05
6
mesothelioma resource center
$254.96
7
New Orleans mesothelioma lawyer
$254.79
8
mesothelioma attorney illinois
$250.76
9
seattle mesothelioma attorney
$245.77
10
mesothelioma lawyer washington
$242.27
11
north carolina mesothelioma attorney
$240.99
12
mesothelioma lawyer alaska
$239.64
13
washington mesothelioma lawyer
$237.85
14
colorado mesothelioma attorney
$237.36
15
mesothelioma attorney oklahoma
$234.38
16
nevada mesothelioma lawyer
$233.69
17
arkansas mesothelioma attorney
$232.96
18
mesothelioma attorney massachusetts
$231.98
19
nevada mesothelioma attorney
$230.23
20
mesothelioma attorney washington
$227.79
21
ohio mesothelioma attorney
$226.75
22
mesothelioma lawyer nevada
$226.49
23
seattle mesothelioma lawyer
$220.72
24
washington mesothelioma attorney
$220.18
25
auto accident attorneys orange county
$219.87
26
arizona mesothelioma attorney
$218.20
27
mesothelioma lawyer illinois
$217.52
28
new mexico mesothelioma lawyer
$214.65
29
attorney illinois mesothelioma
$214.62
30
illinois lawyer mesothelioma
$212.76
31
structured settlement blogs
$211.33
32
new hampshire mesothelioma lawyer
$210.89
33
north carolina mesothelioma attorneys
$208.63
34
oklahoma mesothelioma attorneys
$206.61
35
mesothelioma lawyer louisiana
$206.48
36
firm law mesothelioma texas
$205.91
37
mesothelioma lawyer florida
$205.48
38
mesothelioma attorney idaho
$205.37
39
colorado mesothelioma attorneys
$205.28
40
oklahoma mesothelioma lawyers
$205.12
41
louisiana mesothelioma lawyer
$204.43
42
new hampshire mesothelioma attorney
$203.86
43
new jersey mesothelioma attorney
$203.86
44
ohio mesothelioma lawyer
$203.76
45
mesothelioma attorneys florida
$203.66
46
north carolina mesothelioma lawyer
$203.17
47
lawyer louisiana mesothelioma
$202.40
48
law litigation mesothelioma
$201.87
49
connecticut mesothelioma attorneys
$201.32
50
florida mesothelioma attorney
$200.47

















































































































































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