Wednesday, April 10, 2013

90% of Consumer Buying Decisions Are Influenced By Online Reviews

A recent study was published today that sheds more light on the importance of consumer reviews when searching for and evaluating attorneys online. Here are a few of the key findings:

  • 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions versus 86% who said negative reviews did the same
  • Sites with the highest frequency of positive reviews were Facebook and company websites while those cited with the highest ratio of negative reviews were Yelp and Twitter
  • Levels of trust in companies was cited highest for those who provided the highest level of customer service followed by price, branding and stability. 

As we had discussed this time last year, 70% of people indicate that they trust online consumer opinions. As a result, we provided 4 steps for attorneys to create an effective online review strategy. When it comes to consumer reviews, you must be both aware and proactive in how best to manage and promote reviews to help grow your practice.


  1. Very interesting numbers. Online reviews are so important – especially in my field of music education. Parents want recommendations from other parents – to know that someone else has had a successful, positive experience with that teacher. Testimonials and opinions is critical to attract new students. To get more info just check out plagiarism detect.

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