Monday, March 10, 2014

5 Things Attorneys Need To Know About Mobile Advertising

There is nothing new about mobile search unless you are the average attorney. With the fastest consumer technology adoption rates in the history of marketing, mobile is hard to keep up with and more importantly, it is hard for many attorneys to know how this impacts their marketing spending relative to effectiveness. Here are a few things to keep in mind…

1.) Fish where the fish are
Of all of the ways you can market your law firm practice, there is one channel that is growing at a record pace and that is through mobile. It is hard to not see people with smart phones and t
ablets anymore both inside their homes and out. This is the new normal and projections currently have mobile searches to you exceeding PC searches by 2015 (yes – next year!!)

2.) Most of your attorney websites DO NOT currently support mobile search
Most attorneys are not surprised to hear that mobile search to their websites are expected to exceed PC search in 2015 until they realize that most attorney websites DO NOT support this change.  Just open up your website in an iPhone and see what comes up. If it is NOT a professional MOBILE version of your website, you have a problem. Remember: 80% of people will abandon a mobile website if they have a bad user experience and most attorney websites built for PC’s provide exactly that.

3.) Respond to mobile with Responsive Design
Google has endorsed one technology for mobile website development and that is responsive design. In case you haven’t noticed, the old days of building (and guessing) which design will work best is over. The reality is that there are hundreds of mobile interfaces and growing out there so let responsive design handle them all in one shot.

4.) Focus your paid results around your practice areas
If you are doing PPC (Pay Per Click), are you accounting for mobile searches as well? Ever noticed how there are far fewer PPC results displayed on those tiny results screens? If you handle DUI and auto accident cases, have you ever thought about what devices people are searching from, where and when?

5.) Coordinating your email and mobile together
As we have recently discussed on our facebook page, email marketing in making a comeback. If you currently utilize email marketing, a growing number of people are opening your emails on a smart phone and clicking through to links – which are most likely going your website…on a mobile phone.  Want to help increase the conversion rates on your email marketing? Then provide a fantastic mobile user experience on your website.  Are you running TV, billboard and radio ads? Ask yourself the same question…

#lawyermarketing #mobilesearch  #mobile


  1. The last two stories have some amazing plot twists that really took me my surprise. It not Ai or hell or revenge that make these stories great, but it the characters themselves and watching them stab each other in the back. I really don want to spoil anything too much because I think that fans of Hell Girl will be very happy with these stories and the direction they take. The third story has a girl whose a complete outsider in her class because she always chatting online and reading manga hahaha, no that not me at all, honest! The story isn really about her, it about another classmate named Makoto who stands up to the other girls in class who give Tomita a hard time. When she does that Makoto is immediately shunned by her peers and loses the friends she has, and to make matters worse Tomita isn at all thankful to have someone who defended her. Makoto learns about the website and has to decide if its worth it or not, and just when she decides to just fix her own problems and not call on Ai the decision is made for her. In the final story, Akiko Hayashi is the hag of the school who is very strict on her students, and every single one of them would love to see her gone, some of them even wishing that she would just go to hell. Sanae, one of the students who argues with Akiko a lot, gets a message about Hell Correspondence on her phone. But when she tries to send the message all she gets back is an error message. Unknown to her, the website is a fake, but that isn stopping someone from hurting Akiko and the next day everyone finds out that she down the stairs. Unfortunately for Sanae, she blamed for the crime because she was the most vocal about her hate towards Akiko. Luckily for her she got Ochiai-sensei, one of the nicer teachers, on her side. But Ochiai-sensei seems to have her own motives with Sanae and Hell Correspondence.

  2. The article is worth reading. The clarity and structure that reflects from this blog post. I admired it very much. Thumbs up for a absolutely wonderful info…<

  3. One can find frizzy hair plug-ins the fact that are more than realistic virgin our frizzy hair. They have numerous brazilian remy hair, specifically wives that happen to be definitely unsafe related to your frizzy hair. Frizzy hair plug-ins consist of many extent, colourings, together with textures. Frizzy hair plug-ins for example Malaysian frizzy hair plug-ins make it easy for most women switch your coiffures as frequently as they definitely like; in actual fact, one can find frizzy hair plug-ins the fact that could just be cut upon an individual's all natural frizzy hair. Online businesses at the same time look at stresses that will your girlfriend brazilian hair to build it all appearance for a longer period, and improve any texture and consistancy.

  4. Getting quantified different conditions regarding developing entry in the MBA packages, I want to include which no single issue might safe a great entry. Conversely, an exceptionally inadequate featuring with a number of elements can be a deal-breaker. In the end it is the 'right' mixture of above-mentioned variables that may work within one's favor. custom writing for students at grabmypaper is best one and really awesome custom essay writing service providers.