When I speak
to bar associations across the nation, one of the first questions I ask the
audience when it comes to client communications is if they use Gmail for your
client communications. Invariably, a number of hands go up. At that point, I always
ask them if they have read the Gmail’s privacy policy
and if they know that Google
is scanning their emails?
Why Is All Of This
Important For Attorneys?
Attorneys, like many other people find the free Gmail email
service to be effective, easy to use and highly portable (you can access and
use it anywhere). The fact that over 425 million people now use Gmail speaks to
its success. When Gmail was released
back in 2004, it was a break-through technology by providing users with an
email account that had literally limitless storage capacities – providing a
unique value to users that they could have a huge archive of emails they would
never have to delete. The benefit to Google by having all of this m
ass storage of
emails was they would now scan the content of those emails to provide relevant
advertising for each Gmail user – based on the content of each individual’s
emails.
Why Your Gmail Communications
Should Not Be Considered Private
With the scanning of email content for advertising, Google
opened up a Pandora ’s Box of potential privacy problems. Arguments emerged
that if Google could use such data to create increased advertising intelligence
for Google, then what else could this data be used for and why? What if governments
would subpoena your communications and courts would issue search warrants for
your data and communications housed with Google? Think it couldn’t happen? Google
has a whole section on their website and even has instructional videos on
YouTube about how Google responds to search warrants. For those who still
think using Gmail for client communications insures attorney-client privilege, I
would highly suggest watching this video and reading Google’s privacy policy
before coming to that conclusion.
Google Proactively Alerting
Government Agencies
A recent
article published in the UK telegraph brought new light to a technology now
utilized by Google to scan for illegal images in Gmail accounts. The intent of
the case cited in the article was to allow Google to better identify pedophiles
by matching “hashed” (or known) images on Google that are also collected by
child protection agencies and then notifying these agencies when a potential
image match is made. In the case cited in the article, once the image match was
recently made in Texas, child protection experts were notified by Google and a
warrant was issued to gain access to the user’s information (Gmail) at Google. While
most would argue that steps taken to better manage pedophile activities on
Google are admirable, it leads to new more ominous questions and concerns about
what else such technologies and activities could also be used for. More
importantly, where will Google draw the line in the future when potentially
illegal content is communicated and when authorities should be proactively
notified by Google as to the results?
The Bottom Line &
Alternatives
The bottom line for attorneys using Gmail for client communications
is that legal protections for information saved and stored on your own
computers is far different then information stored in other places – namely on
Google’s Gmail servers. As we continue to see by the actions of Google in their
improved scanning of your Gmail communications and now taking proactive steps
to help “alert”
government agencies of potentially unlawful content, one has to wonder just
where privacy and confidentiality of communications is protected with Google.
For attorneys, this should be particularly concerning but there are alternatives.
It is hard to argue that cloud based email such as Gmail is
not useful but just as an attorney would not cross ethical boundaries with
other forms of client information, equal care should be provided to their email
communications as well. It is very easy for even the average internet user to go to website
service providers such as GoDaddy.com and easily register a new URL and setup
new email accounts for that website address at a nominal cost. Most even provide web-based email
access similar to how you access your Gmail today allowing you to have the same
web-based access you currently enjoy – just at a different location.
In the end,
your emails can be more secure and you will look more professional if your email
address ends in your company’s website address instead of @gmail.com. Think
about it: what crosses your client’s minds when they still see attorneys with
an @aol.com email address? Well, similar perceptions may exist for your Gmail
address as well…along with other potential confidentiality problems to boot. So
make the change.
#lawyermarketing
#attorney #lawyer
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