Tuesday, April 12, 2011

Understanding the Importance of Link-to-Domain Ratios

In competitive search markets, the difference between high website returns and total failures often times come down to one thing: inbound link building. Many of the questions I receive in re link building include:

- Why do I have more links than my competitor yet they still show up higher than I do?

- Why do I have more links than my competitor yet their PageRank is higher than mine?

- How do I know if my link building efforts are really working?

- How do I know where to get the best links from?

The bottom line is that when it comes to links, most people simply don’t evaluate them correctly. Since many of the qualitative aspects are simply out-of-reach to the typical website owner, there is another way to better compare your website’s links to your competition…

Understanding Link Building

As more websites come online, the search engines like Google have to sort through the 133 Million + web pages to present the best results. For any given search term, the top 3 results typically garner 63% of the clicks while the #1 position gets 42% of the page one clicks…so the returns for being on top pay out in many multiples. Since web page quality is becoming increasing similar for competitive searches, the search engines rely heavily of the quantity and quality of their respective inbound links to determine which results should be displayed at the top. Read More: Inbound Link building

Qualitative Versus Quantitative Link Analysis

There are two aspects to link evaluation: qualitative and quantitative. Each is important in understanding the value of the links you currently have and how to build future links…

Qualitative Link Factors:

- What is the web page authority from which a link is coming from (PageRank, MozRank)?

- How many other links are bleeding off of the same page (decreasing the link value)?

- What is the anchor text for the links leading to your website?

- What is the relevancy of the page links pointing to your website?

Quantitative Link Factors:

- How many total links are pointing to the home page of your website?

- How many total links are pointing to other pages on your website (deep linking)?

- How many of the links come from different domains (Link-to-Domain Ratios)?

How to calculate Link-to-Domain Ratios

Link-to-domain ratios are calculated by taking the total number of links to your website divided by the number of domains providing them. THE GOAL IS THE HAVE THE LOWEST RATIO POSSIBLE - RELATIVE TO YOUR COMPETITION OF COURSE. This is the main reason why website analysis and grading tools like Websitegrader.com only present the count for “Linking Domains” instead of total number of links in their analysis. Total links can be important as they relate to textual anchors, deep linking and the like but when it comes down to authority, the domain count is the key factor. So when it comes down to competitive link analysis – don’t forget the Link-to-Domain ratio…the best performing sites typically have the lowest ratios.

Helpful Resources:

Majestic SEO: Finding the number of links and domain links for your website

Yahoo Site Explorer: Find the number of Yahoo indexed links and deep links into your website

Back Link Check: Find the PageRank and anchor text of the top 30 inbound links

SEOMoz: Download the SEO tool bar to calculate MozRank for each web page in your Firefox browser (updated far more frequently than the Google PageRank)

Source: SEO Consultant Firm - the Top Search Engine Optimization Consultants


  1. I came to your article from another article and am really interested in this learning about this. , I feel strongly about information and love learning more on this. If possible, as you gain expertise, It is extremely helpful for me.would you mind updating your blog with more information?

  2. As a final point, a strong internet replica rolex uk vendor with general purses and handbags plus accessories will need to give quite a few advantages for yourself. This will your website exact working day shipment company. When you are preparing to earn a living by way of selling general creator replica rolex daytona empowered purses and handbags, in that case you must make your resources quickly. Exact working day shipping charges makes certain speedier transport so you're able to restock your special method to obtain swiss replica rolex creator empowered purses and handbags. You may without restraint pick out what you wish out of leather-like baggage so that you can fashionably at ease pad baggage. Traditional with appliance elements are usually quality but will continue for quit some time. Except for such type of speedy company, the internets wholesaler fake rolex watches will need to backside all of the items which includes a gain scheme. This is certainly vital for you to secure a person's shopper liberties. For those who became a different merchandise, a vendor really should be able to upgrade a replica watches uk made a comeback products and solutions. Easily look into a vibrant collection agencies with creator empowered purses and handbags plus neckties with Hua Fu. This is certainly Innovative York’s main wholesaler with women’s purses and handbags plus neckties. It has the fake rolex to line of design purses and handbags are especially empowered by main companies plus music labels sold in the market.

  3. Thank you for sharing valuable information. I actually enjoyed reading through this posting. Many thanks. You can also find the details on SEO Bournemouth, SEO Southampton, search engine optimisation company, search engine optimisation services, search engine optimization consultants

  4. SEO link building services from Marketing1on1.com Vertical Measures is a top Internet marketing company helping businesses get more website traffic and higher rankings through high quality link building.