Thursday, November 10, 2011

New Google Places Charges Will Have Little Impact On Law Firms?


New news broke out of Google land that next year Google is planning on charging high volume users of their Google Places listings: http://www.gpsworld.com/lbs/google-charge-high-volume-users-map-use-12285.

As the story currently goes, Google plans to charge an excess impressions fee for companies who have more than 25,000 impressions per day. Most law firms rarely reach 25,00o impressions daily since more attorneys searches are more practice area specific and parochial in nature.

The question however becomes how does Google plan to define a "company" in their system and how are their totals calculated? Are the totals discussed based on ALL Google Places listings in one account? This would seem logical as the only way to connect the dots here. Or is this based on the total volumes for each listing - no matter where they reside? Since they will likely bill from your Google account, questions remain.

Again, most law firms needn't be concerned about this but the firms with multiple locations and are in higher volume search practice areas should take notice. We will keep tabs on this and see what is the best course of action here...

5 comments:

  1. The law firms with more location are going to face some problem due to this, they should take this into account and try to find some solution.

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    Replies
    1. I do agree with you. Lets see what other say.

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  2. As the story currently goes, Google plans to charge an excess impressions fee for companies who have more than 25,000 impressions per day.

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  3. I think it is fair charge from those law companies have 25,000 impressions per day. Definitely google want to increase his income via these kinds of paid services and advertising.

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