Have you noticed something different about Google’s search
results screens lately? Those little yellow “Ad” buttons are not a mistake –
despite the fact that those who have observed Google’s continued domination over
the years of their own search results screens are mostly surprised by such an omission.
Yes – Google has called-out their ads on their search results
screens. Why you may ask? Just look at the history
of Google’s continued blending and pushing off of organic search results
and you may see what anybody with a pulse has seen and now governments are pursuing
– namely, their continued problems with anti-trust regulations and the EU.
Along with the new “Ad” buttons comes the removal of the contrasting
backgrounds for their ads. These backgrounds have been so diminished over the
years that it is doubtful anybody will even notice they are now gone.
So what will be the impacts on Google and your PPC advertising
with them? Time will tell. As people become more sophisticated in search, they
have become more immune to advertising – hence the continued
pushing down of true organic results. The “blending effect” between organic
and PPC results has been a problem for years – especially on mobile search
results. Simply put, most mobile search results have been overly limited to
begin with and have little/no contrast. The fact that these new yellow button
also display on mobile search results could result in even larger potential
impacts. In the end, this is Google we are talking about so the only constant
is change with them. Could these buttons eventually go away tomorrow? Who knows?
If they negatively impact Google’s own ad revenues, don’t be surprised if they
do…
#lawyermarketing
#google #PPC #payperclick
search engine marketing Rotapix Interactive Media offers proven, industry-leading search engine optimisation (SEO) strategies that are designed to increase website traffic and conversion. Our online marketing experts have improved and maintained high performance results that have met and exceeded client expectations. Expect high return on investment (ROI) when you have Rotapix Interactive on your team.
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ReplyDeleteI think this new way of GOOGLE new AD button will be sounds good and I hope that they will bring more new things to us very soon. Thanks :)
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