Thursday, November 14, 2013


Successful attorneys spend a great deal of time networking to generate new clients, cases, and referrals. There is no better networking tool online today to support these efforts than LinkedIn. Some attorneys today are literally building their entire practices through the heavy use of LinkedIn while many others continue to struggle in fully understanding the potential value provided by LinkedIn in helping to support their legal practice. The following are seven of the most important aspects of LinkedIn that every attorney should know…

LinkedIn is Now Your Online Resume and CV
LinkedIn is now looked at as one of the most trusted sources for professional and company information online.  Gone are the days when a CV request is sent. Nobody now wants to make this request and wait for the response when all they typically need is now online and real-time with LinkedIn.  Your LinkedIn profile is now your resume and CV and it is now online – so make it work for you!


  • Make sure you create and fully update your LinkedIn profile. Add ALL of the pertinent information you would normally include in a CV – the more detail the better. Also make sure to regularly update your information and include important links to other online properties such as websites, blogs, etc.

Most attorneys are on LinkedIn
According to recent studies, upwards of 95% of ABA members currently have LinkedIn accounts. Moreover, roughly 770,000 members of the legal community are also on LinkedIn. The bottom line is that LinkedIn is the most widely-adopted social media / online networking site for the legal industry, period. Marketing 101: Fish were the fish are. If you are not on LinkedIn now, you are simply not keeping up with the legal industry.  

LinkedIn Is the Most Effect ATTORNEY Business Card Rolodex
Some of the most effective networking attorneys have historically maintained a voluminous rolodex of business cards. With LinkedIn, those days are gone – and the trees are now celebrating. The problems that plagued business cards in the past have now been largely solved by LinkedIn – namely; how do you best manage and utilize your contact data AFTER you receive the business card? Moreover, with all of the other means of collecting contact information (Outlook, Gmail, etc.), how can you manage them all together? Again, LinkedIn is now the answer…


  • You can import any of all of your contacts from Outlook and Gmail into LinkedIn and make connections to them from LinkedIn.  Save the time and manage them from one location moving forward – it gives you far more options and capabilities.
  • You can now easily find and create connections to your law school and/or graduating class alumni in LinkedIn. You can also build your connections by connecting with past clients. Why let past relationships fade away when you can utilize them to your advantage moving forward. Need to build up your referral bases? Why not start with people you already have various types of connections to already?  Through the “advanced” search feature, you can select contacts from graduating schools and classes that you may have lost touch with over the years. Connect and see what happens to your referral network…
  • When making LinkedIn connection requests make sure to personalize your messages and try not to use the default wording instead. The more personal, connecting and compelling the message, the better the chance you will have in getting your connection request accepted.
  • Include a link to your LinkedIn profile in your email signature, business cards and online profiles. Use phone number test: anywhere that you feel compelling to promote a phone number should also include your LinkedIn profile link.
  • Download “cardmunch” to your smart phone and use it to scan every business card you receive. Cardmuch fully integrates to your LinkedIn account and allows you to scan and connect with other people within a matter of seconds. Cardmunch is the most effective app for attorney networking on the market today.  The next time somebody hands you a card, take out your smart phone, take a picture of it using cardmunch and hand it right back to them…see what kind of initial reaction you receive.  Then tell them that they will receive a connection request from you shortly in LinkedIn and ask them to accept it. This is the future of networking and you will be potentially introducing them to it firsthand. What will that say about you? Think they will now remember you better?
  • Build connections with “people with leverage.” Do you know other attorneys who seem to know everybody? How about people who are well known and respected in circles of people you want as clients? These are called people with leverage and chances are if they know everybody, they are connected with many of them now on LinkedIn. Take the time and effort to connect with them on LinkedIn and all of the sudden you will have access to all of their connections and moreover, they can see you are a part of that leverage person’s network – which potentially gives you added credibility.

LinkedIn Supports Frequency Marketing
Ever wonder what Coca Cola runs highly expensive ads during the Super Bowl? Every heard of Coca Cola before? Of course you have – we all have, many times.  There is an old saying in marketing that you should touch your prospects (in one form or another) at least 7-12 times a year for them to actively member you when they will need you. That is the basis for frequency marketing. This also applies to legal marketing as well.

Most attorneys rely on the majority of their business from referrals from other clients and attorneys. Since many of these referrals tend to happen infrequently with intervals ranging from weeks, months to even years, how are these people expected to actively member you when they will potentially need to send business your way? That is where LinkedIn can help…


  • Provide news and/or links to your blog entries in your LinkedIn profile. Why? Because this will provide you with a means of actively staying in front of all of the people on LinkedIn you are connected with so when they see your posts on LinkedIn, they will more actively think of you. In the past, LinkedIn used to provide an App called BlogLink that allowed you to do this automatically. Today, it has become a manual process but should only take a minute to simply copy and paste from your blog into your profile updates stream.
  • Join LinkedIn Groups – Alumni, practice area specific groups, target client profile organizations, etc. are all waiting for you to join them. This will allow you to collaborate, participate and help you build your awareness and network of contacts. Group associations will also help you in making connection requests through increased search options and mutual association.

LinkedIn Allows You to Build a Better Referral Network
Referrals are the lifeblood of most legal practices. A recent 2012 ABA study has shown that around 75% of corporate counsels regularly use LinkedIn to help them select third-party counsel. Why? Because it is the most effective way to find detailed information about other attorneys and connect to them. The same applies for your referral network.

LinkedIn provides robust “advanced” search capabilities that allows you to find and connect with other people and attorneys based on location, demographics, education, position, employer, past employers, keywords, title, experience, industries, groups they are associated with, etc. There is literally nobody you cannot potentially reach and connect with on LinkedIn and since roughly 95% of attorneys have LinkedIn profiles, you should be able to find most everybody you want when you are building your referral network.  The larger your number of connections, the easier it is to build on them so don’t delay and get start today.


  • Write recommendations for other attorneys – it is easy and VERY effective. If you look at another attorney’s profile, you may or may not see recommendations from others. Ask yourself: what impression do these recommendations make over others who have none? Writing recommendations is also good karma: you should to give in order to receive. Make the effort to write solid and relevant recommendations for other attorneys and clients and watch what happens in return…

Gone are the days when job boards like and others were the way for professionals to find and be found for jobs online. Most recruiters today want easy access to search for and find people based on their complete profile and job history. That is why good professional recruiters today start most of their job candidate searches on LinkedIn.  

Even though a broad-based social media strategy should be utilized by a law firm, not all social media vehicles produce the same results. According to the Q3 2013 Audience Insight Survey, LinkedIn drives fully 64% of website traffic from social media sources (In comparison - Twitter: 14%, Facebook: 17%).

Like it or not, most LinkedIn profiles and pages for attorneys and law firms are commonly in the top search results in Google. This means that referral clients and other attorneys are commonly seeing your LinkedIn information at the top of search results when looking for you and information about you.


  • If you haven’t done so already, create a LinkedIn companypage for your law firm. These are related to but separate from your individual profile so make sure you have both. LinkedIn pages also DO NOT require that users have connected access to review them – unlike profiles. When properly optimized, they also tend to show up high in Google for law firm searches by name.
  • If you have a website, blog and other social media, you should also provide links to them from your LinkedIn profiles and pages. This will both provide an easy access point to your other online properties but will also provide link value authority to them as well.

As you can see, LinkedIn provides attorneys with a combination of unprecedented capabilities to help grow their practices through increased awareness, branding, referral networking, and new client and case generation. If you would like to learn more about how lawyers use LinkedIn, you can inquire about our CLE program on Attorney LinkedIn Networking provided by Dustin Ruge.

More information:

#lawyermarketing  #CLE  #LinkedIn  #DustinRuge


  1. Work with your clothier or benefactor to accept your dress accessible in time to louis vuitton replica accomplish alterations if needed. Depending aloft the complication of your dress, you abounding accept to acquiesce several weeks or even months for alterations so adapt yourself for that time constraint. Get your measurements. Stop by a conjugal bazaar or clothier boutique and ask for altitude assistance. Be able for the dress admeasurement aberration from accepted women's clothes to marriage dresses. Dress sizes run baby and you may be a admeasurement or two beyond than your accustomed accouterment size. Buy the bag from an official Louis Vuitton retailer. A account of those replica louis vuitton retailers is accessible at the aggregation website. If you accept to buy from eBay or addition arrangement site, analysis the seller's acknowledgment reports. Also, analysis the bulk adjoin the bulk on the official website. If a bag costs $1,400 from Louis Vuitton, and the agent is alms it for $300, that's a acceptable assurance the agent is blame a fake. Check the packaging. A absolute Louis Vuitton is aswell awash in a high-quality dust bag that altogether fits the bag. The dust bag is fabricated from replica shoes biscuit affection with neat, bound seams. It aswell has a tiny tag central that says the dust bag is 100 percent affection and fabricated in India. The central of the box has a consecutive number, and the logo should be accumbent on the appropriate duke side. Check the bag for any imperfections. Even a slight stitch out of abode is a assurance of a affected because the absolute accoutrements are consistently fabricated with a top accent on detail. Feel the bag. It should feel bendable due to the graphite canvas acclimated by Louis Vuitton. A affected will feel stiff. Look at the account for accepted quality. A Gucci account is big-ticket because abundant care, accomplishment and superior goes into the authoritative of just one section of fashion. Unraveled threads, torn zippers or unmatched, bedimmed bolt are apocalyptic of fendi outlet fake. A absolute Gucci account will be fabricated with the absolute quality, for the best accessible product. Ask for the price. Absolute Gucci is rarely awash for any bulk beneath than 30 percent off the aboriginal retail bulk because it is in such top demand. A absolute Gucci account is expensive, so if you acquisition an account that is priced cautiously low, assurance your instinct. If it seems too acceptable of a accord to be true, it a lot of louis vuitton replica acceptable is.

  2. This can be a disbelief of which solely this loaded along with the well known can pay for to order custom made females affordable handbags. fake cartier The catch is, various ladies buy popular custom made affordable handbags in addition to most have no clue we now have various models connected with custom made affordable handbags fake cartier to pick from in addition to the great thing concerning this is usually of which many are low-priced seeing that extensive you probably know this anywhere for getting most of these wonderful waste gals carriers. chanel replica For anyone who is searching for real affordable handbags in addition to totes, produce secured appearing for him or her with shops which might be okayed merchants connected with real affordable handbags instead of most of these bogus people. chanel replica online People should fixed some sort of money in addition to produce secured anytime location some sort of finances, fake prada sale you can't go around the item considering you'll probably be lured to have a considerably more high priced just one.

  3. It was praised for their talent and knowledge, and has been recommended by the client.
    creative agency branding

  4. The team was patient and guided me along the development process
    user experience design services

  5. Waooow!!! Magnificent blogs, this is what I wanted to search. Thanks buddy
    UI design firms

  6. best ecommerce checkout process It is significant for the eCommerce platform to do what they find the best to reduce the issue and handle several of the problems that cause customers to leave

  7. time tracking tool Keep in mind that it is necessary to convert the customers showing interest during the best days for eCommerce sales

  8. Since your LinkedIn page is effectively an online CV, it's critical to keep it accurate and current. Include your present job title, employment history, education, many student reach dissertation writers help UK in this platform