Friday, June 6, 2014

Organic Search & Google + Lead The Way on ROI (Return On Investment)



So how does the Return On Investment (ROI) for Organic Search compare to PPC (Pay Per Click or Google Adwords) advertising?  This is a question I receive on almost a daily basis from attorneys.

A recent survey by BrightLocal was conducted to determine the highest levels of ROI -  and the results may be surprising to some. We often think in the context of organic search versus PPC but what this surveys shows is that we may be missing one of the most important and fasting growing tools of all: Google + / Google Local.

Since 2009, we have been posting countless articles on the importance of local search for attorneys  as well as the recent emergence and importance of Google +. Google, who is now in effect the traffic cop of the internet, has made it abundantly clear that Google + will be integral to the use of their other services - including Google Local which is a must for attorneys.

So the next time you are debating whether your search strategy should include organic or PPC, make sure you are not missing out on #2: Google+ / Local. Additionally, a lot of attorneys today are  spending heavy on social media and most do nothing to feed their Google + strategy beyond a simple setup. These results should also question that thinking as well...


#lawyermarketing #attorney #lawyer

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