Friday, January 23, 2015

Is The Internet Really Dying? Many Say Yes

Yesterday we heard some pearls of wisdom out of Davos from the Chairman of Google, Eric Schmidt
who proclaimed that “…the internet will disappear.” To many of us who work in the industry of internet marketing, this should come as no surprise…but to most it still is.

In November of 2014, an article in the Wall Street Journal entitled “The Web Is Dying; Apps Are Killing It” was published after many prognostications dating back a number of years now that mobile is transforming the internet landscape. Additionally, many industry experts now predict that the number of people accessing websites in 2015 from mobile devices will exceed those who access them by PC. Why is this important? Because most websites in use today were not designed for mobile access.

But then again, neither was the web.

Many product innovators talk about the point of inflection in which products and industries hit their peak growth and then decline. So has the web and the internet as we know it today hit the point of inflection? More importantly, what forms of information and access will now replace it?

Here is what I do know: the growth of the internet without the simultaneous growth in access points (personal PC’s) was not possible. The growth of personal computing enabled the internet to grow and flourish but the sales of personal computers is now in decline - being replaced by mobile devices. Anybody who has ever tried to access and use the internet on a mobile device which is a mere fraction of the size of a 1024 X 768 resolution computer screen knows the limitations this now presents. Additionally, mobile now enables and utilizes something else a PC could never do: your location at any one time. This is what has help lead to alternative search applications we now refer to as “Apps.”

How have Apps changed the game? We know from the aforementioned Wall Street Journal article that 85% of smart phone users spend their smart phone time on Apps while only 14% of their time is spent on the web. It doesn’t take a rocket scientist to visit any school, restaurant and bar to notice how pervasive the amount of time people now spend on smart phones truly is.

So here is the million dollar question: what will replace the internet? 

First off, nobody knows the answer to this question and if they think they do, well, they don’t. We may not be able to predict the future but we can look at trends and see the following:

  • The days of the website are dying along with the web. Will websites every completely go away? Not likely. But what will change is how websites are used and their overall importance in internet marketing. Far too many brand plays are now being made into the web for people to only trust one source of information – namely your own website. Decisions made online are increasingly non-linear and involve multiple information points and citations. Moreover, smart phone access is leading to increasing levels of alternative search vehicles and away from major search engines which were the mainstay of websites. 
  • Google’s biggest threat is mobile – which is likely why they are trying to roll-out high-speed fiber networks and now mobile wireless services to their customers. Google understands what ultimately enabled the web (and their initial meteoric growth) and how losing that enablement threatens all of the advertising revenue they receive from businesses who advertise on their sustained search volume that the web provides.

In conclusion, yes, the web and the internet as we know it is indeed going through a major innovation transformation led largely by the change in access enablement from the personal PC to smart phones. Some will call this the death of the web or the disappearance of the internet – all of which makes for great headlines. What they don’t tell you is how quickly this death is coming and what it will be replaced with but we do know this for certain: it is coming and faster than anybody thought…

#lawyermarketing  #apps  #mobile  #branding  #internet  #web


  1. Unexpectedly, each of those a lot of these creative concepts can be related. replica watches sale If you end up exquisite internally, it will be resembled in the garden. In addition, if you happen to get exertion to be cool and even exquisite in the garden, you believe reassured within just. replica louis vuitton Regardless, charm is without a doubt decent; sensing exquisite is without a doubt dazzling. fake louis vuitton A necessary ingredient of exploring exquisite is without a doubt keeping the perfect accents to check ones own clothing. fake louis vuitton As you look into an important girl’s purse, it is possible to acquire contemporary completely. Be sure if you end up seen, you may be seen through affection and even amazement; bear Baggit wholesale handbags. chanel replica Baggit wholesale handbags can be if you happen to believe sensitive around designer; for everyone as to who pattern functions with the continue.

  2. Great article! I have to admit that the title of the internet is dying is so foreign to the average reader and it certainly got my attention. Dustin, you did a great job laying out the cause and effect here for anybody to easily understand. We definitely need to go back now and take a much deeper look at our marketing moving forward and how our website fits into it. Again, great job of clearly explaining this to the average user.

  3. Thank you for taking the time to publish this information very useful! I've been looking for books of this nature for a way too long. I'm just glad that I found yours. Looking forward for your next post. Thanks :)

    Click Perfect SEO Company

  4. That is absolutely inherits the spirit of the Duomo of Florence. It is louis vuitton replica handbags the work of arts. This Louis Vuitton N60008s admeasurement is 12.6x 7.5x 6.3, it is able for circadian application and weekend biking to put in all your belongings. If you are a replica watches, amuse adjustment it in your accumulating account and get it in your apparel by visiting Read Added data about Louis Vuitton Damier Canvas Duomo N60008 Find Cheap replica handbags of top superior Find Everything about gucci replica Handbags Centralized Networking to Move Up in Your Company In the world of business is about centralized networking and getting abiding you apperceive what you are included in.Moreover, you should apperceive who can abetment you to do hermes replica well. The majority of humans in business dont realize how acute it is to breed assurance and solid alive relationships. Joining humans to the appropriate info and contacts requires some time. It is just a amount of creating access over a aeon of time.Compared with alone associations, business networking is added of omega replica a way of alive than a conclusion. Consequently your affiliation and centralized networking charge to accept an objective,you cannot alone accept that humans will accord you their absorbed absorption and time not alive why you are there from the beginning. Centralized networking is about breitling replica interacting and amalgam with people aural your group. It is a cardinal way to body animal relationships.Many affidavit abide for why anyone would opt to advance centralized networking.

  5. Thank you! I have to thank you for the efforts you’ve put in penning this site.I really hope to check out the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has motivated me to get my own website now !
    barbie games| barbiegames| barbie| shooting games| shootinggames| shooting| dora games| doragames| dora
    fighting games| fightinggames| fighting| kissing games| kissinggames| kissing| christmas games| christmasgames| christmas

  6. It is a nice reminder that we do it because we love it. Those nice reviews make it all worth it.
    Thank you for helping me make my dream come
    true bythis awesome articles for me and for
    writing books I enjoy reading.
    read more

  7. The blog or and best that is extremely useful to keep I can share the ideas. Age Of War 2
    Big Farm | Slitherio | Tank Trouble
    Of the future as this is really what I was looking for, I am very comfortable and pleased to come here. Thank you very much.
    Happy Wheels | Goodgeme Empire |

  8. great post. i like it. feeling great when reading your post .

  9. I was very impressed by this post, this site has always been pleasant news. Thank you very much for such an interesting post. Keep working, great job! In my free time, I like play game: What about you?

  10. Thank you for that information you article

    bad ombre

  11. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  12. Good blog along with the excellent quality stuff and I’m sure this will be greatly helpful.
    Asigo System Review

  13. This blog is further than my expectations. Nice work guys!!!
    web sight designers

  14. Hello everyone!

    I am glad to share some knowledgeable and informative articles. Those people, who are studying and want to increase their knowledge. So, I am sharing with you some articles, that can help you to increase your knowledge. I hope, these articles are helpful to you in your academic and professional life.
    Here are some articles below:

    1- Basic University Life Hacks That Students Must Know

    2- How To Cope-Up With Essay Writing Challenges

    3- How to Get Away from Plagiarism Throughout Essay Writing

    4- Top 5 Reasons Of Why Active Reading Is So Necessary For Students

  15. The fact that they functioned like an extension of our team made the process as easy to manage as possible.
    web design companies

  16. Your website is terribly informative and your articles are wonderful.
    user experience design agency