Tuesday, June 1, 2010

Dustin Ruge Speaking At NYSTLA (New York State Trial Lawyers Association) - June 3rd, 2010

June 3, 2010

6:30 P.M. - 7:00 P.M.
NYSTLA, 132 Nassau Street
New York, NY 10038
6 CLE Professional Practice Credits (total for program)

Topics to be presented:

Trends in Online Marketing
- Web Usage & facts
- NYC Legal Search Trends

Inbound vs. Inbound Marketing Overview
- Changes in consumer behaviors

Understanding Attorney Searches
- How search engines display results
- Why search engines display results
- How Search Engine Optimization Improves Results
- The importance of long-tail search for attorneys

Video & Social Media
- Facts & Growth
- Video Impacts
o Conversion
o Optimization
o Search Results
- Facebook
o Facebook Pages
o Facebook Ads (alternative to Google Adwords)
- Twitter
- Using social media to support your overall strategy

Why Work with a Legal Marketing Specialist?
- Experience in understanding your practice
- Understanding your competition online
- Available assets and support to fully execute (content, authority, videos, etc.)
- Stability & Growth
- Knowing how you can best compete online with the highest ROI

The speaker: About Dustin Ruge


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