Friday, May 14, 2010

Disecting Google's MayDay Release Changes

In May of 201o, Google providing a significant change to their ranking agorithm along with a new search interface we discussed here. As a result of this "MayDay" release, a number of websites have reported changes in their page ranking, traffic patterns, etc.

It is important to note that Google makes 96% of their revenues from paid advertising which DIRECTLY compete for clicks with the organic search results. Because of this, it is little surprise that Google continues to hold their cards close to their chest when discussing their secret algorithm stew...

Early May we reported on a possible Google Update coined the Google MayDay update. Now, I know Google wanted examples of sites claiming they were hit, so here you go, SEOmoz said they were impacted by MayDay.

What is MayDay, well - a lot of sites are claiming they lost rankings in Google for their long tail keywords, which resulted in a drop of traffic of about 10 - 20% or more. Now, with the launch of new Google design some are blaming that for a Google referrer drop but some noticed it before the redesign. This has created a good deel of stir in the search engine optimization world

A new WebmasterWorldthread started on the topic, the second one on this topic. We have some smart SEOs and webmasters formulating ideas and theories, some of you who may disagree with them, but I will document them here anyway.

Tedster believes that what we are witnessing over at Google now may be a "automated, and self-improving algorithm" deployed by Google. Possibly part of how Google indexes content with "un-launched" Google Caffeine update.

There is a lot going on with Google and we may need to approach the Google SERPs from an entirely different model than the "data set" concept that we've been using in recent times. I'm currently thinking of something more along the lines of waveforms and continuous statistical testing... with near-real-time adjustments and experimentation in a kind of feedback loop. Something like automated algorithm evolution.

Rand from SEOmoz also formulated some theories, which he posted in his video.

I really think Google needs to do a blog post about what is going on or not going on soon. Between Caffeine, the new design and this - there is just so much confusion out there. Today's Google should not be like this, their communication has been outstanding but when it comes to this topic - it is like they are hiding something.

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