Saturday, May 22, 2010

Is Your Website Worth $20 Million Dollars?

According to the NY Post article below, somebody seems to think some websites are worth a lot of money. The interesting aspect of this is how building a personal brand (and website) can be a VERY lucrative endeavor for some. This also illustrates the importance of registering your brand and domain names NOW before somebody else does the same...

In gossip circles, it seems that the more you're hated, the more you're worth.

At least that's the case for controversial blogger Perez Hilton, who reportedly is being offered $20 million for his catty, gay-outing Web site

The 32-year-old gossipmonger, whose real name is Mario Lavandeira, got the offer earlier this month from a pair of bloggers and Avid Life Media, which owns Web sites such as and the cheaters' dating service site

He would be paid $18 million up front and another $2 million to be put into escrow, according to, which first reported the Avid-led team's interest.

There was no word on whether Hilton has responded to the offer.

If a deal happens, it would suggest that despite being slapped with multiple lawsuits over claims of hijacked celebrity photos and flat-out wrong exclusives, such as the death of Cuban President Fidel Castro, Hilton may have scored his biggest scoop yet -- other people's money.

According to the May 14 offer letter, the buyer would keep going, though the bloggers, Zack Taylor and Nik Richie, would take over managing the site.

While there might be some doubt about the bloggers' ability to cough up that kind of dough for, Avid has proven itself to have moderately deep pockets. The company paid $20 million for

Meanwhile, Taylor operates his own gossip site,, while Richie runs a rival site,



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