Friday, June 3, 2011

Optimizing Title Tags in Blogger Blogs

One of the knocks on using Blogger for a blogging platform has to do with the rendering of the title tags within the blog. Based on a standard confirmation blogger blog; the title of each blog post will display AFTER the default title of the blog.

Why is this an issue?

The most important on-site SEO element of any website or blog is the Title Tag for each page on the blog. Since most blog titles tags will render from the blog post subject line, it is important that the primary keywords and phrases for a blog post be displayed from left to right in importance. Since Blogger by default with always display the blog title BEFORE the subject line of each post in the title tag, the signals and Blog SEO value of each post are diminished.

How you can fix the problem

Fortunately there is a work around to this problem that will change the defaults to displaying your blog post subject line BEFORE your blog title and here is how to make the change in your blog:

1.) Log into your Blogger Blog (at either or through your Google accounts admin screen) and navigate to: Design > Edit HTML

2.) Back up your template just in case you make a mistake and need to recover your standard template again - click on the "Download Full Template" button.

3.) Find the following code set (near the top - you can also click CRTL + F and paste the following line code to find it: <data:blog.pageTitle/>
4.) Delete and replace the previous line of code (#3 above) with:

<data:blog.pageName/> |</span><br style="color: rgb(153, 0, 0);"><span style="color: rgb(153, 0, 0);"><data:blog.title/> <data:blog.pageTitle/>


5.) Click on the "SAVE TEMPLATE" button on the lower-right of the box and then VIEW BLOG so you can see the results. Here is how this this looks on my blog for one of my blog posts:

Contact the SEO Consultant firm to learn more about Blog SEO and how we can provide Lawyer SEO consulting services for your law firm.


  1. I get this error message when I try:

    Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly.
    XML error message: The entity "ampquot" was referenced, but not declared.
    Error 500

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