Thursday, October 1, 2009

The Top 5 Things Every Law Firm Should Know About Hiring An SEO Consultant

“In our experience working with law firms both large and small, there continues to be a level of confusion amongst many law firms as to exactly what role SEO plays in the success of their firm’s online marketing and who should be handle it.” said Dustin Ruge, founder of the Seo Consultant Firm.

Search Engine Optimization (SEO) consulting is a specialized field of online marketing focused solely on website and online marketing performance. Much like attorneys who practice different areas of law, the best SEO consultants tend not to specialize in other disciplines of website development but rather tend to advise and direct them in a strategic way to produce optimum performance and ROI.

The following list is intended to help guide law firms in determining whether or not a specific SEO consultant is a good fit for their online marketing needs:

1.) Does your SEO consultant understand your practice? Many law firms make the mistake of hiring website developers based on their ability to produce a nice looking website instead of their ability to help them grow their practice. In order to accomplish both, successful firms should hire a law firm SEO consultant who understands how successful law firm websites can help them grow through increased visibility, case generation and conversion.

2.) Does your SEO consultant understand your geographic competition? The internet search engines are becoming increasing competitive and without a thorough understanding of what firms are competing for the same searches in your geography, your SEO consultant will not be able to put you in a cost-effective position to compete and win. Only an experienced SEO consultant who understands your geographic competition will be able to prescribe the best web presence and online marketing for your law firm.

3.) Does your SEO consultant specialize in Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is an increasing specialized field that should not be confused with a website designer and content writer. Although they commonly work and strategize with these resources, they should not be confused for the same people. Many website designers will claim to know SEO but just like you would not hire a patent attorney to defend a high-profile criminal in federal courts, there is no such thing as a great website designer and SEO expert – each are their own disciplines.

4.) Does your SEO consultant have extensive experience working with law firms? This question only really matters to the law firm that wants to generate new cases from their website. Successful law firm websites are designed and optimized in a specific way to compete for cases. The best win the cases and grow their practice while the rest gain nothing from the growing trend of consumers looking for attorneys and legal advice online. So make sure your SEO consultant understands your business before they try to sell you on theirs.

5.) Does your SEO consultant offer off-site search engine optimization services? There are two type of search engine optimization: on-site SEO which has to do with the optimization of your website and off-site optimization which has to do with all of the other impacts to your website’s performance and visibility that the search engines look for. These commonly include inbound link building, Press Releases, Blogs, etc. If you hire an SEO consultant who cannot provide both on-site and off-site SEO services, you may be fighting a battle with one hand tied behind your back.

Press Release: http://www.officialwire.com/main.php?action=posted_news&rid=16166&catid=10

23 comments:

  1. SEO helps add potential customers and the number of quality leads to your website as well. In fact, most organizations can adopt Internet marketing and advertising strategies to generate better business.

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