Thursday, June 17, 2010

SEO Updates For Bing & Yahoo

Later this year (we were told) Bing and Yahoo will be combining their back end search engine to become a more formidable and unified force in the search engine world. The current market breakdowns for search engine traffic are as follows:

Google: 66%
Yahoo: 17%
Bing: 11%

With The combination of Bing and Google, we expect to see a distribution to look something like:

Google: 66%

BingHoo: 30% (est.)

So what does this mean for SEO? I had a chance to review my client's performances in both search engines and on average, and here are some general observations:

- I tend to notice a better performance in Bing for sites that have high quality on-site SEO
- I tend to notice content and structure (without links), on average, tends to perform faster and better in Bing than in Google.
- Textual links and relevant multi-source linking seems to get better results in Bing than Google
- Ever sine Google's MayDay release, optimized web pages residing in high value domains tend to consistently perform better in Bing than in Google. These include such things as power pages, Facebook pages, etc.
- If you haven't already done so, it is time to claim and optimize your Bing Local Listing. I am not crazy about the way Bing presents their maps displays in the SERP's and my suspicion is that they are less effective than Google in this regard.

Adding the Bing Webmaster Center to your website toolkit is clearly important here as the video here discusses. Beyond that, it will be interesting to see the results of the new "BingHoo" and how that plays out in the search engine market.

SEO Consultant Firm


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