Monday, June 7, 2010

US Online Video Statistics for April 2010

Still think you don't need videos on your law firm's website? Here are some pretty interesting statistics from comScore for April 2010:

- U.S. Internet users watched 30.3 billion videos in April
- 178 million U.S. Internet users watched online videos
- Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2 percent of all videos viewed online
- 83.5 percent of the total U.S. Internet audience viewed online video
- 135.7 million viewers watched 13.0 billion videos on (96.0 videos per viewer)
- The duration of the average online video was 4.4 minutes.

What does this all mean for lawyers online? Well, when it comes to law firm internet marketing, the goal has always been to market yourself where your customers will see you. When 83.5% and growing of your potential clients are viewing videos, it is hard to ignore the facts.

What is even more promising for videos are recent results indicating that when videos are present on a website, the number of law firm websites people will visit BEFORE they contact an attorney drops from 4.8 to less than 2. For law firms focused on high conversions, videos are clearly a key component.

comScore Stats:


  1. I just wanted to give you a shout from the valley of the sun, great information. Much appreciated.

  2. Thank you for sharing another beneficial piece of information about Online Video Statistics.

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