6:30 P.M. - 7:00 P.M.
NYSTLA, 132 Nassau Street
New York, NY 10038
6 CLE Professional Practice Credits (total for program)
Topics to be presented:
Trends in Online Marketing
- Web Usage & facts
- NYC Legal Search Trends
Inbound vs. Inbound Marketing Overview
- Changes in consumer behaviors
Understanding Attorney Searches
- How search engines display results
- Why search engines display results
- How Search Engine Optimization Improves Results
- The importance of long-tail search for attorneys
Video & Social Media
- Facts & Growth
- Video Impacts
o Conversion
o Optimization
o Search Results
o Facebook Pages
o Facebook Ads (alternative to Google Adwords)
- Using social media to support your overall strategy
Why Work with a Legal Marketing Specialist?
- Experience in understanding your practice
- Understanding your competition online
- Available assets and support to fully execute (content, authority, videos, etc.)
- Stability & Growth
- Knowing how you can best compete online with the highest ROI
The speaker: About Dustin Ruge
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